[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"article-info-1613":3,"article-recommend-1613":24,"article-hot-1613":46},{"id":4,"title":5,"userId":6,"coverImage":7,"content":8,"top":9,"categoryId":10,"categoryType":11,"status":12,"recommended":9,"viewsCount":13,"description":5,"keywords":14,"keyDescription":14,"createdAt":15,"updatedAt":16,"deletedAt":17,"prev":18,"next":21},1613,"借助免费会员管理系统，如何开展会员营销？","1","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2019031317023560598568.jpg","\u003Cp style=\"line-height: 2em; text-align: left;\">传统实体经济受互联网冲击，客源流失，经营发展寸步难行，因此，越来越多的商家开始意识到会员营销对于实体店经营的重要性，如何发展门店会员，进而深度挖掘会员价值，开展会员营销，助力企业转型发展？是绝大多数门店经营者持续关注且长期困扰的主要经营难题。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"text-align:center\">\u003Cstrong>\u003Cimg src=\"https:\u002F\u002FcmsImage.yunvip123.cn\u002Fimage\u002F20190313\u002F6368809336144953668357762.jpg\" title=\"会员营销\" alt=\"会员营销\" width=\"640\" height=\"356\" border=\"0\" vspace=\"0\" style=\"width: 640px; height: 356px;\"\u002F>\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">对于部分“跟风”的中小店铺商家而言，由于过往营销经验的不足，导致会员营销工作无计可施，白白消耗人力物力，结果却收效甚微。那么，店铺为什么要发展会员呢？\u003Ca href=\"https:\u002F\u002Fwww.yunvip123.com\u002FIntroduce\u002FMemberMarketing.html\" target=\"_blank\" title=\"会员营销\">\u003Cstrong>会员营销\u003C\u002Fstrong>\u003C\u002Fa>能够带给店铺哪些好处？搞清楚这些问题，相信对于门店找准经营方向，认清会员营销本质会有很好的帮助。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">01 建立会员数据库\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">顾客受门店优惠活动吸引进店办理会员，商家可借助\u003Ca href=\"https:\u002F\u002Fwww.yunvip123.com\u002F\" target=\"_blank\" title=\"免费会员管理系统\">\u003Cstrong>免费会员管理系统\u003C\u002Fstrong>\u003C\u002Fa>，记录会员基础资料（包括姓名、生日、手机号码等），以及消费数据、订单记录，为每个会员建立单独的“数据库”，方便商家根据这些数据分析出会员消费属性，并添加个性化会员标签，从而优化产品，开展个性化营销活动。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">02 营销推送，打造品牌口碑\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">互联网的发展，以及微信的普及，促使着实体店铺依托于微信公众平台，完善现有的会员体系。顾客通过关注门店微信公众号或扫码直接领取\u003Ca href=\"https:\u002F\u002Fwww.yunvip123.com\u002FIntroduce\u002FWeVipCard.html\" target=\"_blank\" title=\"微信会员卡\">\u003Cstrong>微信会员卡\u003C\u002Fstrong>\u003C\u002Fa>，从而成为门店会员粉丝。商家可通过微信公众号推送营销信息，推广企业品牌，完善口碑营销，在商品交易之外，建立会员与商家之间的情感联系，加深企业印象。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"text-align:center\">\u003Cimg src=\"https:\u002F\u002FcmsImage.yunvip123.cn\u002Fimage\u002F20190313\u002F6368809352216349862291122.jpg\" title=\"微信会员卡管理软件\" alt=\"微信会员卡管理软件\" width=\"800\" height=\"444\" border=\"0\" vspace=\"0\" style=\"width: 800px; height: 444px;\"\u002F>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">03 会员积分营销，带动会员二次消费\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">有效的会员积分制度可以促进会员长久的消费，在一定程度上减少会员流失。商家设置积分活动，引导会员进店兑换礼品，参与活动，能够有效带动会员消费活跃度，唤醒沉睡会员。\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">为方便会员兑换及活动参与，还可以在微商城中上架积分礼品，添加更丰富的营销活动，这样会员更乐意参与，还可以引导会员转发，吸引潜在客户进店了解。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>",0,1072,77,1,1057,"免费会员管理系统，会员营销，会员积分营销","2019-03-13 16:54:50","2026-11-12 15:29:14",null,{"id":19,"title":20},1615,"超市收银系统哪个好？需要什么功能怎么考量？",{"id":22,"title":23},1611,"怎么做会员美容店？美容院会员怎么管理运营？",[25,32,39],{"id":26,"title":27,"coverImage":28,"description":29,"categoryId":10,"categoryType":11,"top":9,"viewsCount":30,"recommended":12,"status":12,"createdAt":31},6819,"馆客多助力宜昌耀动乒乓球馆打造卷帘 + 灯光一体化自助方案","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20261109\u002FTFApeGJS1794193338306.png","自助乒乓球馆想要脱离人工值守，隔断卷帘、灯光的自动化联动是一大难点。馆客多通过软件对接升降机，实现耀动乒乓球馆用户下单之后自动升起卷帘，整套场地设备跟随订单自动运转，落地真正的自助运营模式。",132,"2026-11-09 11:03:19",{"id":33,"title":34,"coverImage":35,"description":36,"categoryId":10,"categoryType":11,"top":9,"viewsCount":37,"recommended":12,"status":12,"createdAt":38},6818,"2026年乒乓球馆SaaS系统和本地部署，怎么选","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20261109\u002FKBnRHGRC1794193212761.jpg","乒乓球馆SaaS系统",137,"2026-11-09 11:01:43",{"id":40,"title":41,"coverImage":42,"description":43,"categoryId":10,"categoryType":11,"top":9,"viewsCount":44,"recommended":12,"status":12,"createdAt":45},6817,"2026年乒乓球馆SaaS系统，小馆用得起吗","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20261109\u002FZXrRWSfj1794193090831.jpg","很多小馆老板一听\"SaaS\"就觉得贵：年年交钱，还不如一次买断。但实际算下来，小馆用SaaS往往比买断更划算，前提是选对方案。",131,"2026-11-09 10:59:50",[47,54,60,67,73],{"id":48,"title":49,"coverImage":50,"description":51,"categoryId":10,"categoryType":11,"top":9,"viewsCount":52,"recommended":12,"status":12,"createdAt":53},6095,"美容院会员流失严重怎么办？沉睡唤醒方案实测有效","https:\u002F\u002Ferp-image.yunvip123.com\u002F761f6cb0-1512-4d0e-a995-0bb583a8cd75.png","美容院会员流失率普遍在40%-60%。通过沉睡客户筛选、定向发券、电话回访、专属活动四步走，某美容院3个月唤醒了120+沉默客户，复购率提升35%。",4993,"2026-07-06 14:31:36",{"id":55,"title":56,"coverImage":57,"description":56,"categoryId":10,"categoryType":11,"top":9,"viewsCount":58,"recommended":9,"status":12,"createdAt":59},1283,"云上铺微信会员卡特色功能介绍","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2017121511261835851375.jpg",4990,"2017-12-15 11:22:46",{"id":61,"title":62,"coverImage":63,"description":64,"categoryId":10,"categoryType":11,"top":9,"viewsCount":65,"recommended":12,"status":12,"createdAt":66},6116,"美发店次卡管理怎么做？记错次数最伤顾客信任","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20260707\u002FmjWKAdhJ1783415683057.jpg","次卡管理最怕记错——多扣一次客户翻脸，少扣一次门店亏钱。用系统自动扣次，每次消费自动减次、余额实时可查，从根上解决这个问题。",4791,"2026-07-07 08:12:51",{"id":68,"title":69,"coverImage":70,"description":69,"categoryId":10,"categoryType":11,"top":9,"viewsCount":71,"recommended":9,"status":12,"createdAt":72},1305,"美发店免费会员卡系统","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2018013110423934386474.jpg",4604,"2018-01-31 10:22:46",{"id":74,"title":75,"coverImage":76,"description":77,"categoryId":10,"categoryType":11,"top":9,"viewsCount":78,"recommended":12,"status":12,"createdAt":79},6103,"美发店收银系统哪个好用？发型师都说这款顺手","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20260706\u002FWYRDzwkW1783325797577.jpg","美发店收银讲究快——剪完一个接着一个，收银慢了后面排队。发型师反馈操作简单的系统最受欢迎，云上铺美发版界面直观，开单收银3秒搞定。",4261,"2026-07-06 14:32:04"]