[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"article-info-1618":3,"article-recommend-1618":24,"article-hot-1618":46},{"id":4,"title":5,"userId":6,"coverImage":7,"content":8,"top":9,"categoryId":10,"categoryType":11,"status":12,"recommended":9,"viewsCount":13,"description":5,"keywords":14,"keyDescription":14,"createdAt":15,"updatedAt":16,"deletedAt":17,"prev":18,"next":21},1618,"美业店会员卡管理系统如何帮助门店获客？","1","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2019031509242518587279.jpg","\u003Cp style=\"line-height: 2em; text-align: left;\">众所周知，电商行业的发展，抢占了实体市场的多数客源，不少消费者享受着足不出户，送货上门的便利，从而减少了线下到店消费的次数。客源的减少，意味着线下市场更加激烈的竞争，商家如何在众多同行中占据绝对优势，吸引更多新客户，维护好老客户？一直是商家绕不开的经营难题。而同样作为热门服务行业的美业店来说，境况更是如此，美业店究竟怎样才能使门店在客源争夺中获胜呢？\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"text-align:center\">\u003Cimg src=\"https:\u002F\u002FcmsImage.yunvip123.cn\u002Fimage\u002F20190315\u002F6368823837412663406234839.jpg\" title=\"美业店会员卡管理系统\" alt=\"美业店会员卡管理系统\" width=\"800\" height=\"473\" border=\"0\" vspace=\"0\" style=\"width: 800px; height: 473px;\"\u002F>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">门店开拓新会员，一般通过两种常见的方式：\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">其一是通过\u003Ca href=\"https:\u002F\u002Fwww.yunvip123.com\u002FIntroduce\u002FWeVipCard.html\" target=\"_blank\" title=\"微信会员卡\">\u003Cstrong>微信会员卡\u003C\u002Fstrong>\u003C\u002Fa>功能，直接将消费者转化为会员顾客。采取这种方式，商家需要借助\u003Ca href=\"https:\u002F\u002Fwww.yunvip123.com\u002F\" target=\"_blank\" title=\"微信会员卡管理系统\">\u003Cstrong>微信会员卡管理系统\u003C\u002Fstrong>\u003C\u002Fa>，授权绑定门店微信公众号，通过在活动海报及门店显眼位置张贴会员卡领取二维码，告知会员注册门店微信会员，可获赠电子优惠券。多数消费者受优惠券吸引，则会主动注册门店会员。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">门店会员开拓能力差，还有可能是会员门槛设定过高，在部分意向顾客对会员制度不够了解的情况下，很少乐意办理会员卡。因此，适当降低办卡门槛，对于吸纳会员有很大的帮助。在会员生日及特殊节假日时，商家在开展营销活动时，可通过降低办卡门槛，刺激更多的消费者进店了解并办理。当然，为了确保会员价值，门槛的降低也应该适当，过低的门槛容易让顾客对会员身份价值不太重视，从而忽视并导致沉睡流失。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"text-align:center\">\u003Cimg src=\"https:\u002F\u002FcmsImage.yunvip123.cn\u002Fimage\u002F20190315\u002F6368823842449282583185436.jpg\" title=\"微信会员卡管理系统\" alt=\"微信会员卡管理系统\" width=\"800\" height=\"456\" border=\"0\" vspace=\"0\" style=\"width: 800px; height: 456px;\"\u002F>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">其二是通过优惠活动吸引潜在客户到店消费，后续再通过开展会员营销，吸引顾客办理会员。这种方式更适应于对门店会员制度不熟悉，热衷优惠折扣的消费人群。商家在\u003Ca href=\"https:\u002F\u002Fwww.yunvip123.com\u002F\" target=\"_blank\" title=\"会员卡管理系统\">\u003Cstrong>会员卡管理系统\u003C\u002Fstrong>\u003C\u002Fa>后台设置优惠活动，编辑活动推广图文，发送至微信公众号，并引导会员粉丝转发分享，吸引更多潜在客户到店参与。新客户进店消费后，在收银结算是，工作人员适当引导，通过办卡、充值优惠等方式吸引客户办理会员，或直接引导客户微信扫码支付，在支付页面提示注册会员。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">通过以上方式将顾客转化为会员，这还只是会员营销管理的第一步，因优惠折扣而注册的会员，本身流失率高，容易受其他同行活动吸引。因此商家应该对新注册的会员客户定期开展会员关怀工作，比如消费回访，询问会员对产品质量、员工服务质量以及店面环境等细节方面是否满意，持续完善会员消费体验。同时，在云上铺会员卡管理系统后台，根据会员注册时填写的基本资料以及消费喜好等会员属性，制定个性化的营销方案，让会员感受到门店的用心、专业，提高会员认可度，最终培养为门店忠诚会员。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"text-align:center\">\u003Cimg src=\"https:\u002F\u002FcmsImage.yunvip123.cn\u002Fimage\u002F20190315\u002F6368823857845283923685878.jpg\" title=\"会员营销管理\" alt=\"会员营销管理\" width=\"800\" height=\"434\" border=\"0\" vspace=\"0\" style=\"width: 800px; height: 434px;\"\u002F>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">当然在开拓新会员时，也不能忽视老会员的维护。借助会员卡管理系统全面、高效的营销工具，开展精准营销，设置积分活动，搭建线上微商城等，并根据后台记录的详细报表，分析经营数据，找准经营方向，全方位的完善门店经营，助力企业发展！\u003C\u002Fp>\u003Cp>\u003C\u002Fp>",0,1072,77,1,1024,"美业店会员卡管理系统，微信会员卡管理系统，会员卡管理系统，会员营销","2019-03-15 09:13:25","2026-11-12 15:32:18",null,{"id":19,"title":20},1621,"会员管理系统如何助力门店主动营销？",{"id":22,"title":23},1616,"微信会员卡管理系统如何实现推荐返利功能",[25,32,39],{"id":26,"title":27,"coverImage":28,"description":29,"categoryId":10,"categoryType":11,"top":9,"viewsCount":30,"recommended":12,"status":12,"createdAt":31},6819,"馆客多助力宜昌耀动乒乓球馆打造卷帘 + 灯光一体化自助方案","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20261109\u002FTFApeGJS1794193338306.png","自助乒乓球馆想要脱离人工值守，隔断卷帘、灯光的自动化联动是一大难点。馆客多通过软件对接升降机，实现耀动乒乓球馆用户下单之后自动升起卷帘，整套场地设备跟随订单自动运转，落地真正的自助运营模式。",132,"2026-11-09 11:03:19",{"id":33,"title":34,"coverImage":35,"description":36,"categoryId":10,"categoryType":11,"top":9,"viewsCount":37,"recommended":12,"status":12,"createdAt":38},6818,"2026年乒乓球馆SaaS系统和本地部署，怎么选","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20261109\u002FKBnRHGRC1794193212761.jpg","乒乓球馆SaaS系统",137,"2026-11-09 11:01:43",{"id":40,"title":41,"coverImage":42,"description":43,"categoryId":10,"categoryType":11,"top":9,"viewsCount":44,"recommended":12,"status":12,"createdAt":45},6817,"2026年乒乓球馆SaaS系统，小馆用得起吗","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20261109\u002FZXrRWSfj1794193090831.jpg","很多小馆老板一听\"SaaS\"就觉得贵：年年交钱，还不如一次买断。但实际算下来，小馆用SaaS往往比买断更划算，前提是选对方案。",131,"2026-11-09 10:59:50",[47,54,60,67,73],{"id":48,"title":49,"coverImage":50,"description":51,"categoryId":10,"categoryType":11,"top":9,"viewsCount":52,"recommended":12,"status":12,"createdAt":53},6095,"美容院会员流失严重怎么办？沉睡唤醒方案实测有效","https:\u002F\u002Ferp-image.yunvip123.com\u002F761f6cb0-1512-4d0e-a995-0bb583a8cd75.png","美容院会员流失率普遍在40%-60%。通过沉睡客户筛选、定向发券、电话回访、专属活动四步走，某美容院3个月唤醒了120+沉默客户，复购率提升35%。",4993,"2026-07-06 14:31:36",{"id":55,"title":56,"coverImage":57,"description":56,"categoryId":10,"categoryType":11,"top":9,"viewsCount":58,"recommended":9,"status":12,"createdAt":59},1283,"云上铺微信会员卡特色功能介绍","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2017121511261835851375.jpg",4990,"2017-12-15 11:22:46",{"id":61,"title":62,"coverImage":63,"description":64,"categoryId":10,"categoryType":11,"top":9,"viewsCount":65,"recommended":12,"status":12,"createdAt":66},6116,"美发店次卡管理怎么做？记错次数最伤顾客信任","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20260707\u002FmjWKAdhJ1783415683057.jpg","次卡管理最怕记错——多扣一次客户翻脸，少扣一次门店亏钱。用系统自动扣次，每次消费自动减次、余额实时可查，从根上解决这个问题。",4791,"2026-07-07 08:12:51",{"id":68,"title":69,"coverImage":70,"description":69,"categoryId":10,"categoryType":11,"top":9,"viewsCount":71,"recommended":9,"status":12,"createdAt":72},1305,"美发店免费会员卡系统","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2018013110423934386474.jpg",4604,"2018-01-31 10:22:46",{"id":74,"title":75,"coverImage":76,"description":77,"categoryId":10,"categoryType":11,"top":9,"viewsCount":78,"recommended":12,"status":12,"createdAt":79},6103,"美发店收银系统哪个好用？发型师都说这款顺手","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20260706\u002FWYRDzwkW1783325797577.jpg","美发店收银讲究快——剪完一个接着一个，收银慢了后面排队。发型师反馈操作简单的系统最受欢迎，云上铺美发版界面直观，开单收银3秒搞定。",4261,"2026-07-06 14:32:04"]