[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"article-info-1623":3,"article-recommend-1623":24,"article-hot-1623":46},{"id":4,"title":5,"userId":6,"coverImage":7,"content":8,"top":9,"categoryId":10,"categoryType":11,"status":12,"recommended":9,"viewsCount":13,"description":5,"keywords":14,"keyDescription":14,"createdAt":15,"updatedAt":16,"deletedAt":17,"prev":18,"next":21},1623,"实体店如何维护老顾客做好会员营销？","1","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2019031515210073950023.jpg","\u003Cp style=\"text-align: left; line-height: 2em;\">门店之所与需要开展会员营销，其实多数都是“被逼无奈”。经营实体店，时刻需要面临来自市场、竞争对手以及客户的经营压力，为了企业更好的经营发展，拜托经营现状，商家急于寻找更好地解决办法，自然就瞅准了“\u003Ca href=\"https:\u002F\u002Fwww.yunvip123.com\u002FIntroduce\u002FMemberMarketing.html\" target=\"_blank\" title=\"会员营销\">\u003Cstrong>会员营销\u003C\u002Fstrong>\u003C\u002Fa>”这把“经营利器”。\u003Cbr style=\"text-align: left;\"\u002F>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"text-align: left; line-height: 2em;\">怎样维护这些“老客户”，如何减少客户流失，怎样的面对来自市场的压力……这些问题，一直都是促使商家选择会员营销的主要原因。那么，会员营销具体如何助力门店解决这些问题呢？\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"text-align:center\">\u003Cimg src=\"https:\u002F\u002FcmsImage.yunvip123.cn\u002Fimage\u002F20190315\u002F6368825974249081442484020.jpg\" title=\"会员制营销\" alt=\"会员制营销\" width=\"800\" height=\"600\" border=\"0\" vspace=\"0\" style=\"width: 800px; height: 600px;\"\u002F>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"text-align: left; line-height: 2em;\">\u003Cstrong>丰富门店与会员之间的互动，维护好“老客户”\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"text-align: left; line-height: 2em;\">主动推送信息联系客户\u003C\u002Fp>\u003Cp style=\"text-align: left; line-height: 2em;\">商家在会员注册时，在\u003Ca href=\"https:\u002F\u002Fwww.yunvip123.com\u002F\" target=\"_blank\" title=\"会员管理系统\">\u003Cstrong>会员管理系统\u003C\u002Fstrong>\u003C\u002Fa>内记录详细的顾客资料，并引导会员关注门店微信公众号，不定时的通过关怀短信以及微信图文与老顾客互动交流，增加情感的同时，还可以收集会员反馈信息，完善经营上的不足。针对一段时间未到店消费的低活跃度会员，管理者可以与他沟通未经常来消费的原因和意见，并赠送专属优惠券刺激其消费。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"text-align: left; line-height: 2em;\">营销活动及时知会会员\u003C\u002Fp>\u003Cp style=\"text-align: left; line-height: 2em;\">商家推出会员营销活动，可在会员管理系统后台编辑好图文信息及营销短信，在第一时内发送至会员手机，确保活动讯息的到达率，让会员感受到被尊重，体现店铺的会员关怀，即使已经很久没有来消费的老顾客，也要坚持，这样可以挽回顾客对餐厅的好印象。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"text-align: left; line-height: 2em;\">节日信息推送\u003C\u002Fp>\u003Cp style=\"text-align: left; line-height: 2em;\">每年重大节日、会员生日，以及门店会员日等特殊日期，商家都应该在会员管理系统后台编辑并发送祝福短信，尤其是活跃度低的沉睡会员，更是不能忽略，长期坚持下去，就会挽回这部份可能流失顾客，重新回来消费。同时，节日时商家可以设置专属电子优惠券，刺激新老会员消费，调动消费积极性。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"text-align: left; line-height: 2em;\">\u003Cstrong>个性化精准营销，有效避免客户流失\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"text-align: left; line-height: 2em;\">相对门店而言，新注册会员流失率要比老会员更大，部分消费者因某次优惠活动而进店消费办理会员，而后因为店铺缺少进一步营销，逐渐受其他同行活动吸引，最终流失。针对这种情况，商家在会员初次办理时，可以记录下会员个人消费喜好及习惯等信息，根据新会员一段时间内的消费数据分析其个性化消费标签，从而对不同标签的会员进行分组管理，指定有针对性的个性化营销方案，确保满足营销目标消费需求，进而获得目标会员的好感，逐渐培养会员消费依赖性。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"text-align:center\">\u003Cimg src=\"https:\u002F\u002FcmsImage.yunvip123.cn\u002Fimage\u002F20190315\u002F6368825973623666803907943.jpg\" title=\"个性化精准营销\" alt=\"个性化精准营销\" width=\"800\" height=\"533\" border=\"0\" vspace=\"0\" style=\"width: 800px; height: 533px;\"\u002F>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"text-align: left; line-height: 2em;\">会员消费属性（消费频次、消费客单价、消费能力等）直接体现了会员价值，会员营销工作的开展，旨在围绕会员开展经营活动，从而巩固目标顾客群，不断挖掘会员的消费能力。因此，门店应重视对会员的营销管理，上述几个小技巧，不妨一试哦！\u003C\u002Fp>\u003Cp>\u003C\u002Fp>",0,1072,77,1,1042,"会员营销，会员管理系统，微信会员管理系统","2019-03-15 14:57:00","2026-11-12 15:29:33",null,{"id":19,"title":20},1627,"会员管理系统如何有效唤醒休眠会员？",{"id":22,"title":23},1621,"会员管理系统如何助力门店主动营销？",[25,32,39],{"id":26,"title":27,"coverImage":28,"description":29,"categoryId":10,"categoryType":11,"top":9,"viewsCount":30,"recommended":12,"status":12,"createdAt":31},6819,"馆客多助力宜昌耀动乒乓球馆打造卷帘 + 灯光一体化自助方案","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20261109\u002FTFApeGJS1794193338306.png","自助乒乓球馆想要脱离人工值守，隔断卷帘、灯光的自动化联动是一大难点。馆客多通过软件对接升降机，实现耀动乒乓球馆用户下单之后自动升起卷帘，整套场地设备跟随订单自动运转，落地真正的自助运营模式。",132,"2026-11-09 11:03:19",{"id":33,"title":34,"coverImage":35,"description":36,"categoryId":10,"categoryType":11,"top":9,"viewsCount":37,"recommended":12,"status":12,"createdAt":38},6818,"2026年乒乓球馆SaaS系统和本地部署，怎么选","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20261109\u002FKBnRHGRC1794193212761.jpg","乒乓球馆SaaS系统",137,"2026-11-09 11:01:43",{"id":40,"title":41,"coverImage":42,"description":43,"categoryId":10,"categoryType":11,"top":9,"viewsCount":44,"recommended":12,"status":12,"createdAt":45},6817,"2026年乒乓球馆SaaS系统，小馆用得起吗","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20261109\u002FZXrRWSfj1794193090831.jpg","很多小馆老板一听\"SaaS\"就觉得贵：年年交钱，还不如一次买断。但实际算下来，小馆用SaaS往往比买断更划算，前提是选对方案。",131,"2026-11-09 10:59:50",[47,54,60,67,73],{"id":48,"title":49,"coverImage":50,"description":51,"categoryId":10,"categoryType":11,"top":9,"viewsCount":52,"recommended":12,"status":12,"createdAt":53},6095,"美容院会员流失严重怎么办？沉睡唤醒方案实测有效","https:\u002F\u002Ferp-image.yunvip123.com\u002F761f6cb0-1512-4d0e-a995-0bb583a8cd75.png","美容院会员流失率普遍在40%-60%。通过沉睡客户筛选、定向发券、电话回访、专属活动四步走，某美容院3个月唤醒了120+沉默客户，复购率提升35%。",4993,"2026-07-06 14:31:36",{"id":55,"title":56,"coverImage":57,"description":56,"categoryId":10,"categoryType":11,"top":9,"viewsCount":58,"recommended":9,"status":12,"createdAt":59},1283,"云上铺微信会员卡特色功能介绍","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2017121511261835851375.jpg",4990,"2017-12-15 11:22:46",{"id":61,"title":62,"coverImage":63,"description":64,"categoryId":10,"categoryType":11,"top":9,"viewsCount":65,"recommended":12,"status":12,"createdAt":66},6116,"美发店次卡管理怎么做？记错次数最伤顾客信任","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20260707\u002FmjWKAdhJ1783415683057.jpg","次卡管理最怕记错——多扣一次客户翻脸，少扣一次门店亏钱。用系统自动扣次，每次消费自动减次、余额实时可查，从根上解决这个问题。",4791,"2026-07-07 08:12:51",{"id":68,"title":69,"coverImage":70,"description":69,"categoryId":10,"categoryType":11,"top":9,"viewsCount":71,"recommended":9,"status":12,"createdAt":72},1305,"美发店免费会员卡系统","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2018013110423934386474.jpg",4604,"2018-01-31 10:22:46",{"id":74,"title":75,"coverImage":76,"description":77,"categoryId":10,"categoryType":11,"top":9,"viewsCount":78,"recommended":12,"status":12,"createdAt":79},6103,"美发店收银系统哪个好用？发型师都说这款顺手","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20260706\u002FWYRDzwkW1783325797577.jpg","美发店收银讲究快——剪完一个接着一个，收银慢了后面排队。发型师反馈操作简单的系统最受欢迎，云上铺美发版界面直观，开单收银3秒搞定。",4261,"2026-07-06 14:32:04"]