[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"article-info-1704":3,"article-recommend-1704":24,"article-hot-1704":45},{"id":4,"title":5,"userId":6,"coverImage":7,"content":8,"top":9,"categoryId":10,"categoryType":11,"status":12,"recommended":9,"viewsCount":13,"description":5,"keywords":14,"keyDescription":14,"createdAt":15,"updatedAt":16,"deletedAt":17,"prev":18,"next":21},1704,"借助微信会员卡管理软件，做好门店会员卡营销","1","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2019040915115395607486.jpg","\u003Cp style=\"line-height: 2em; text-align: left;\">经常购物的朋友，对会员卡一定很熟悉，无论是线上还是线下消费，受各种会员特权的吸引，不知不觉中在我们钱包中总会多出一两张会员卡。一张小小的会员卡，不只是象征了店铺尊贵客户的身份，同时也维持着消费者和商家之间的联系。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"text-align:center\">\u003Cimg src=\"https:\u002F\u002FcmsImage.yunvip123.cn\u002Fimage\u002F20190409\u002F6369041914906166749873673.jpg\" title=\"会员卡营销\" alt=\"会员卡营销\" width=\"640\" height=\"413\" border=\"0\" vspace=\"0\" style=\"width: 640px; height: 413px;\"\u002F>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">店铺发行会员卡，就少不了\u003Cstrong>会员管理\u003C\u002Fstrong>以及会员营销工作的开展，尤其是市场竞争日渐激烈的今天，会员营销对于门店经营发展更显重要。除去大家常见的会员折扣以及优惠券之外，在实际经营中，会员营销还有着更多丰富的应用......\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">1、会员等级差异化\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">商家在系统后台设置并划分会员等级，不同等级的会员享受差异化的会员特权及专属服务。这样一方面随着等级的提升会员与商家之间的依赖随之增强，另一方面等级差异化也在不时刺激着低等级会员消费。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">2、电子优惠券\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">纸质优惠券由于材质问题，易出现丢失损坏的情况，而影响了顾客消费时享受优惠，导致客单的流失。通过\u003Cstrong>微信会员卡管理软件\u003C\u002Fstrong>，商家可在后台设置电子优惠券，顾客关注门店微信公众号即可直接领取，保存使用更方便。发放电子优惠券，对于刺激顾客消费有着较好的影响。不仅如此，\u003Cstrong>微信会员卡\u003C\u002Fstrong>所支持的在线充值功能，能够大大提升会员充值活动的营销效果，商家可以设置充多少送多少的方式来鼓励会员储值，会员受活动吸引在线完成充值，会员账户里的储值金额则会持续地刺激顾客到店消费。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">3、折扣促销\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">折扣促销一直是倍受消费者喜欢，且令顾客最没有抵御力的营销活动。商家区分普通顾客与会员，设立会员专属折扣，具有会员身份的顾客能够依照折扣价来购置商品，通过这种方式吸引更多普通顾客办理会员，带动产品销售。这样营销方式早已屡见不鲜，但却是最受顾客青睐且效果最直接的一种营销方式。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"text-align:center\">\u003Cimg src=\"https:\u002F\u002FcmsImage.yunvip123.cn\u002Fimage\u002F20190409\u002F6369041933855722503017777.jpg\" title=\"折扣促销\" alt=\"折扣促销\" width=\"800\" height=\"534\" border=\"0\" vspace=\"0\" style=\"width: 800px; height: 534px;\"\u002F>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">4、积分兑换\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">商家可以设置购物积分的比例，比如用户消费了多少钱则可以对应的累计多少积分。同时积分功能还可以允许会员在下单时使用积分进行抵扣现金。从顾客角度来看，购物积分是一种正向的反馈，能够为未来地购买带来优惠。同时积分积累也是一种能够有效保证顾客沉淀的手段。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">5、优惠活动\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">为了唤醒更多低活跃会员，商家可定期开展优惠活动，如会员日特价，拼团秒杀等等，吸引会员参与，带动会员消费积极性，从而有效避免会员沉睡、流失。这些活动的设置不只可以增强商户与顾客之间的联络，同时对商品的促销也有着不错的影响。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"text-align:center\">\u003Cimg src=\"https:\u002F\u002Fwww.yunvip123.com\u002Fupload\u002Fimage\u002F20190409\u002F6369041921847351244935883.jpg\" title=\"优惠活动\" alt=\"优惠活动\" width=\"800\" height=\"366\" border=\"0\" vspace=\"0\" style=\"width: 800px; height: 366px;\"\u002F>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">6、生日、节假日温情营销\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">好的会员营销不应该一味追求利益，建立商家与顾客之间的信任、感情同样可以带动业绩的良性增长。商家通过在微信会员卡管理系统后台记录会员生日，设置节日提醒，在生日当天或节假日时，编辑发送祝福短信，赠送专属节日优惠券，以会员关怀的方式来赢得会员的好感与情感上的认可，这对于提升会员粘性，培养会员消费依赖大有帮助，是经营忠诚会员不可忽视的一环。\u003C\u002Fp>\u003Cp>\u003C\u002Fp>",0,1072,77,1,987,"微信会员卡管理软件，会员卡营销，会员管理，微信会员卡","2019-04-09 15:02:35","2026-11-12 15:37:15",null,{"id":19,"title":20},1706,"如何利用会员卡管理软件将散客培养成忠实会员？",{"id":22,"title":23},1703,"免费会员管理系统如何带动老顾客重复消费？",[25,32,39],{"id":26,"title":27,"coverImage":28,"description":29,"categoryId":10,"categoryType":11,"top":9,"viewsCount":30,"recommended":12,"status":12,"createdAt":31},6819,"馆客多助力宜昌耀动乒乓球馆打造卷帘 + 灯光一体化自助方案","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20261109\u002FTFApeGJS1794193338306.png","自助乒乓球馆想要脱离人工值守，隔断卷帘、灯光的自动化联动是一大难点。馆客多通过软件对接升降机，实现耀动乒乓球馆用户下单之后自动升起卷帘，整套场地设备跟随订单自动运转，落地真正的自助运营模式。",131,"2026-11-09 11:03:19",{"id":33,"title":34,"coverImage":35,"description":36,"categoryId":10,"categoryType":11,"top":9,"viewsCount":37,"recommended":12,"status":12,"createdAt":38},6818,"2026年乒乓球馆SaaS系统和本地部署，怎么选","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20261109\u002FKBnRHGRC1794193212761.jpg","乒乓球馆SaaS系统",137,"2026-11-09 11:01:43",{"id":40,"title":41,"coverImage":42,"description":43,"categoryId":10,"categoryType":11,"top":9,"viewsCount":30,"recommended":12,"status":12,"createdAt":44},6817,"2026年乒乓球馆SaaS系统，小馆用得起吗","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20261109\u002FZXrRWSfj1794193090831.jpg","很多小馆老板一听\"SaaS\"就觉得贵：年年交钱，还不如一次买断。但实际算下来，小馆用SaaS往往比买断更划算，前提是选对方案。","2026-11-09 10:59:50",[46,53,59,66,72],{"id":47,"title":48,"coverImage":49,"description":50,"categoryId":10,"categoryType":11,"top":9,"viewsCount":51,"recommended":12,"status":12,"createdAt":52},6095,"美容院会员流失严重怎么办？沉睡唤醒方案实测有效","https:\u002F\u002Ferp-image.yunvip123.com\u002F761f6cb0-1512-4d0e-a995-0bb583a8cd75.png","美容院会员流失率普遍在40%-60%。通过沉睡客户筛选、定向发券、电话回访、专属活动四步走，某美容院3个月唤醒了120+沉默客户，复购率提升35%。",4993,"2026-07-06 14:31:36",{"id":54,"title":55,"coverImage":56,"description":55,"categoryId":10,"categoryType":11,"top":9,"viewsCount":57,"recommended":9,"status":12,"createdAt":58},1283,"云上铺微信会员卡特色功能介绍","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2017121511261835851375.jpg",4990,"2017-12-15 11:22:46",{"id":60,"title":61,"coverImage":62,"description":63,"categoryId":10,"categoryType":11,"top":9,"viewsCount":64,"recommended":12,"status":12,"createdAt":65},6116,"美发店次卡管理怎么做？记错次数最伤顾客信任","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20260707\u002FmjWKAdhJ1783415683057.jpg","次卡管理最怕记错——多扣一次客户翻脸，少扣一次门店亏钱。用系统自动扣次，每次消费自动减次、余额实时可查，从根上解决这个问题。",4791,"2026-07-07 08:12:51",{"id":67,"title":68,"coverImage":69,"description":68,"categoryId":10,"categoryType":11,"top":9,"viewsCount":70,"recommended":9,"status":12,"createdAt":71},1305,"美发店免费会员卡系统","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2018013110423934386474.jpg",4604,"2018-01-31 10:22:46",{"id":73,"title":74,"coverImage":75,"description":76,"categoryId":10,"categoryType":11,"top":9,"viewsCount":77,"recommended":12,"status":12,"createdAt":78},6103,"美发店收银系统哪个好用？发型师都说这款顺手","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20260706\u002FWYRDzwkW1783325797577.jpg","美发店收银讲究快——剪完一个接着一个，收银慢了后面排队。发型师反馈操作简单的系统最受欢迎，云上铺美发版界面直观，开单收银3秒搞定。",4261,"2026-07-06 14:32:04"]