[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"article-info-1707":3,"article-recommend-1707":24,"article-hot-1707":45},{"id":4,"title":5,"userId":6,"coverImage":7,"content":8,"top":9,"categoryId":10,"categoryType":11,"status":12,"recommended":9,"viewsCount":13,"description":5,"keywords":14,"keyDescription":14,"createdAt":15,"updatedAt":16,"deletedAt":17,"prev":18,"next":21},1707,"会员卡管理系统如何完善门店会员开拓与维护？","1","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2019041011554411567403.jpg","\u003Cp style=\"line-height: 2em; text-align: left;\">客源是门店经营发展的基础，对顾客进行服务和维护，从而建立长期、稳定的客户关系成为许多门店管理的重点内容。目前各行各业常用且有效的顾客管理方式就是会员制，通过会员制将门店潜在顾客发展成会员，并培养成为门店长期、稳定，忠诚的顾客，持续贡献门店赢利。门店借助\u003Ca href=\"https:\u002F\u002Fwww.yunvip123.com\u002F\" target=\"_blank\" title=\"会员卡管理系统\">\u003Cstrong>会员卡管理系统\u003C\u002Fstrong>\u003C\u002Fa>，对会员进行完善的管理，包括对会员的开拓和维护等，能够大大提高经营管理效率。\u003Cbr style=\"text-align: left;\"\u002F>\u003Cbr style=\"text-align: left;\"\u002F>\u003C\u002Fp>\u003Cp style=\"text-align:center\">\u003Cimg src=\"https:\u002F\u002FcmsImage.yunvip123.cn\u002Fimage\u002F20190410\u002F6369049368819146543722651.jpg\" title=\"会员卡管理系统\" alt=\"会员卡管理系统\" width=\"800\" height=\"551\" border=\"0\" vspace=\"0\" style=\"width: 800px; height: 551px;\"\u002F>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">一、会员开拓\u003Cbr style=\"text-align: left;\"\u002F>\u003Cbr style=\"text-align: left;\"\u002F>对于新开业的门店，商家可以开业前通过宣传推广的方式免费发放体验卡，顾客持卡免费体验，有导购引导办理会员；安排工作人员到当地的商业街或者繁华地带发放宣传单，凭宣传单可在规定时间内到门店铺领取会员卡一张；或者在开业期间，发放代金劵，吸引顾客来办理会员卡。\u003Cbr style=\"text-align: left;\"\u002F>\u003Cbr style=\"text-align: left;\"\u002F>\u003C\u002Fp>\u003Cp style=\"text-align:center\">\u003Cimg src=\"https:\u002F\u002FcmsImage.yunvip123.cn\u002Fimage\u002F20190410\u002F6369049379893692889154569.jpg\" title=\"会员开拓\" alt=\"会员开拓\" width=\"800\" height=\"493\" border=\"0\" vspace=\"0\" style=\"width: 800px; height: 493px;\"\u002F>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">二、会员维护 \u003Cbr style=\"text-align: left;\"\u002F>\u003Cbr style=\"text-align: left;\"\u002F>会员认可门店是培养会员忠诚度的前提，只有对门店产品以及会员特权、服务真正产生认可，会员才会主动重复购买，并最终成为门店的忠诚顾客。门店会员从入会时长和会员贡献程度可以分为三类：新会员、老会员、休眠会员，对不同会员，门店应该采用不同的维护方法，逐步增进感情，促进会员重复消费。\u003Cbr style=\"text-align: left;\"\u002F>\u003Cbr style=\"text-align: left;\"\u002F>新会员维护：客户回访，购买商品一周后对会员进行回访，了解其对产品的满意度，收集反馈建议；短信营销，会员生日、节假日、新品上市、会员日、促销活动等，可通过会员卡管理系统后台的短信营销功能，发送祝福信息，宣传最近的优惠活动，并赠送电子优惠券，刺激会员消费；积分礼品，设置会员积分规则，会员积分可用来消费抵现以及礼品兑换，有效带动会员消费活跃。\u003Cbr style=\"text-align: left;\"\u002F>\u003Cbr style=\"text-align: left;\"\u002F>\u003C\u002Fp>\u003Cp style=\"text-align:center\">\u003Cimg src=\"https:\u002F\u002FcmsImage.yunvip123.cn\u002Fimage\u002F20190410\u002F6369049388711707262717793.jpg\" title=\"短信营销\" alt=\"短信营销\" width=\"800\" height=\"800\" border=\"0\" vspace=\"0\" style=\"width: 800px; height: 800px;\"\u002F>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">老会员维护：维护老会员，可根据会员的消费数据划分会员等级，区分各等级会员权益以及会员服务，通过差异化营销刺激低等级会员消费积极性，带动重复消费，同时避免了会员权益同质化导致的会员流失；会员卡管理系统后台自动记录好门店会员详细消费记录，商家根据消费记录，分析单一会员的个性化消费属性，制定针对性的营销化，实施个性化\u003Ca href=\"https:\u002F\u002Fwww.yunvip123.com\u002FIntroduce\u002FMemberMarketing.html\" target=\"_blank\" title=\"会员营销\">\u003Cstrong>会员营销\u003C\u002Fstrong>\u003C\u002Fa>，提升会员消费满意度，培养会员消费依赖。\u003Cbr style=\"text-align: left;\"\u002F>\u003Cbr style=\"text-align: left;\"\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">休眠会员维护：在系统后台\u003Ca href=\"https:\u002F\u002Fwww.yunvip123.com\u002FIntroduce\u002FMberManage.html\" target=\"_blank\" title=\"会员管理\">\u003Cstrong>会员管理\u003C\u002Fstrong>\u003C\u002Fa>——会员列表中，筛选长期未到店消费的会员，回访询问会员长期未来消费的原因，如：质量问题、服务问题、居住或工作地址迁移、异地购买、出差在外、工作繁忙、没时间等，并做综合分析，跟踪服务记录，再计划挽回措施； 门店还可以通过各类会员活动增进与会员的关系，来提高会员的到店率和重复购买率，从而提高会员的销售额。采用会员日活动形式，定期或不定期根据节假日或行业相关主题举办各种主题的会员日，在活动中可安排抽奖，指定产品系列促销，以及会员日购买积分加倍，会员日购买特享折扣等活动，提高会员尊享感受和利益等。\u003C\u002Fp>",0,1072,77,1,989,"会员卡管理系统，会员营销，会员管理，会员维护","2019-04-10 11:44:38","2026-11-12 14:08:33",null,{"id":19,"title":20},1708,"商家如何避开会员营销误区？",{"id":22,"title":23},1706,"如何利用会员卡管理软件将散客培养成忠实会员？",[25,32,39],{"id":26,"title":27,"coverImage":28,"description":29,"categoryId":10,"categoryType":11,"top":9,"viewsCount":30,"recommended":12,"status":12,"createdAt":31},6819,"馆客多助力宜昌耀动乒乓球馆打造卷帘 + 灯光一体化自助方案","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20261109\u002FTFApeGJS1794193338306.png","自助乒乓球馆想要脱离人工值守，隔断卷帘、灯光的自动化联动是一大难点。馆客多通过软件对接升降机，实现耀动乒乓球馆用户下单之后自动升起卷帘，整套场地设备跟随订单自动运转，落地真正的自助运营模式。",131,"2026-11-09 11:03:19",{"id":33,"title":34,"coverImage":35,"description":36,"categoryId":10,"categoryType":11,"top":9,"viewsCount":37,"recommended":12,"status":12,"createdAt":38},6818,"2026年乒乓球馆SaaS系统和本地部署，怎么选","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20261109\u002FKBnRHGRC1794193212761.jpg","乒乓球馆SaaS系统",136,"2026-11-09 11:01:43",{"id":40,"title":41,"coverImage":42,"description":43,"categoryId":10,"categoryType":11,"top":9,"viewsCount":30,"recommended":12,"status":12,"createdAt":44},6817,"2026年乒乓球馆SaaS系统，小馆用得起吗","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20261109\u002FZXrRWSfj1794193090831.jpg","很多小馆老板一听\"SaaS\"就觉得贵：年年交钱，还不如一次买断。但实际算下来，小馆用SaaS往往比买断更划算，前提是选对方案。","2026-11-09 10:59:50",[46,53,59,66,72],{"id":47,"title":48,"coverImage":49,"description":50,"categoryId":10,"categoryType":11,"top":9,"viewsCount":51,"recommended":12,"status":12,"createdAt":52},6095,"美容院会员流失严重怎么办？沉睡唤醒方案实测有效","https:\u002F\u002Ferp-image.yunvip123.com\u002F761f6cb0-1512-4d0e-a995-0bb583a8cd75.png","美容院会员流失率普遍在40%-60%。通过沉睡客户筛选、定向发券、电话回访、专属活动四步走，某美容院3个月唤醒了120+沉默客户，复购率提升35%。",4992,"2026-07-06 14:31:36",{"id":54,"title":55,"coverImage":56,"description":55,"categoryId":10,"categoryType":11,"top":9,"viewsCount":57,"recommended":9,"status":12,"createdAt":58},1283,"云上铺微信会员卡特色功能介绍","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2017121511261835851375.jpg",4989,"2017-12-15 11:22:46",{"id":60,"title":61,"coverImage":62,"description":63,"categoryId":10,"categoryType":11,"top":9,"viewsCount":64,"recommended":12,"status":12,"createdAt":65},6116,"美发店次卡管理怎么做？记错次数最伤顾客信任","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20260707\u002FmjWKAdhJ1783415683057.jpg","次卡管理最怕记错——多扣一次客户翻脸，少扣一次门店亏钱。用系统自动扣次，每次消费自动减次、余额实时可查，从根上解决这个问题。",4791,"2026-07-07 08:12:51",{"id":67,"title":68,"coverImage":69,"description":68,"categoryId":10,"categoryType":11,"top":9,"viewsCount":70,"recommended":9,"status":12,"createdAt":71},1305,"美发店免费会员卡系统","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2018013110423934386474.jpg",4604,"2018-01-31 10:22:46",{"id":73,"title":74,"coverImage":75,"description":76,"categoryId":10,"categoryType":11,"top":9,"viewsCount":77,"recommended":12,"status":12,"createdAt":78},6103,"美发店收银系统哪个好用？发型师都说这款顺手","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20260706\u002FWYRDzwkW1783325797577.jpg","美发店收银讲究快——剪完一个接着一个，收银慢了后面排队。发型师反馈操作简单的系统最受欢迎，云上铺美发版界面直观，开单收银3秒搞定。",4261,"2026-07-06 14:32:04"]