[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"article-info-1822":3,"article-recommend-1822":24,"article-hot-1822":45},{"id":4,"title":5,"userId":6,"coverImage":7,"content":8,"top":9,"categoryId":10,"categoryType":11,"status":12,"recommended":9,"viewsCount":13,"description":5,"keywords":14,"keyDescription":14,"createdAt":15,"updatedAt":16,"deletedAt":17,"prev":18,"next":21},1822,"积分营销刺激会员消费积极性","1","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2019071116051799327604.jpg","\u003Cp style=\"line-height: 2em;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\">时下，各种积分卡，会员卡满天飞，很多卡不是被随手扔到一边，也就是被漫不经心的丢弃。\u003C\u002Fspan>\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\">为了\u003C\u002Fspan>\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\">刺激会员消费积极性\u003C\u002Fspan>\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\">，商家必须在\u003C\u002Fspan>\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\">积分应用\u003C\u002Fspan>\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\">的趣味\u003C\u002Fspan>\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\">性\u003C\u002Fspan>\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\">上下功夫。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\">\u003Cstrong>常用积分消耗方法\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\">除了积分\u002F权益兑换这些大家比较常见的方法，我们还列出了很多其他方法比如积分抽奖、礼品兑换、积分抵现等。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\">大家常见的积分抵现，多在电商平台，比如蚂蚁积分可以在余额提现时用来抵消掉一部分手续费。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\">积分抽奖：抽奖同样也是一个偏电商的行为，因为电商产品相对社交产品来说，会员使用频率比较低，为了增加会员粘性，提高使用频率，可以刺激会员花积分抽奖。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\">积分活动：积分活动一直是商家最主要的消耗积分的方法之一，绝大多数会员90% 的积分消耗都是参与积分活动来完成的。不难发现，大部分情况下，会员在积分兑换使用的频率过低，所以商家就需要开展活动来刺激会员。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\">\u003Cstrong>体现积分的应用价值\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\">对于一些将会员积分作为会员等级成长值的商家而言，常常容易出现因为积分消耗方式不对，所导致的高等级会员泛滥、会员权益同质化，进而造成会员积分应用价值无法得到体现。积分价值这件事如果不能很好地体现在运营过程中，或者说实实在在的让会员体验到价值的话，交互、体验、创意再好，也就很难对会员产生吸引力。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\">造成会员积分价值无法体现的另一个原因是很多商家渗透力太差，虽然通过\u003Ca href=\"https:\u002F\u002Fwww.yunvip123.com\u002F\" target=\"_blank\" title=\"会员积分系统\">\u003Cstrong>会员积分系统\u003C\u002Fstrong>\u003C\u002Fa>完善了会员体系和积分权益，但由于缺少适当的宣传推广，很多会员顾客不能接收到积分活动信息，不知道如何使用积分或者在哪里使用。毕竟会员积分一直作为会员权益的增值服务，并不是会员主要使用场景，容易被忽视。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003C\u002Fp>",0,1072,77,1,1296,"会员积分，会员积分系统，会员营销，积分营销","2019-07-11 15:59:13","2026-11-12 15:35:15",null,{"id":19,"title":20},1823,"新零售模式下的会员管理具有哪些优势？",{"id":22,"title":23},1820,"怎样选购合适的零售便利店收银系统呢？",[25,32,39],{"id":26,"title":27,"coverImage":28,"description":29,"categoryId":10,"categoryType":11,"top":9,"viewsCount":30,"recommended":12,"status":12,"createdAt":31},6819,"馆客多助力宜昌耀动乒乓球馆打造卷帘 + 灯光一体化自助方案","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20261109\u002FTFApeGJS1794193338306.png","自助乒乓球馆想要脱离人工值守，隔断卷帘、灯光的自动化联动是一大难点。馆客多通过软件对接升降机，实现耀动乒乓球馆用户下单之后自动升起卷帘，整套场地设备跟随订单自动运转，落地真正的自助运营模式。",131,"2026-11-09 11:03:19",{"id":33,"title":34,"coverImage":35,"description":36,"categoryId":10,"categoryType":11,"top":9,"viewsCount":37,"recommended":12,"status":12,"createdAt":38},6818,"2026年乒乓球馆SaaS系统和本地部署，怎么选","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20261109\u002FKBnRHGRC1794193212761.jpg","乒乓球馆SaaS系统",137,"2026-11-09 11:01:43",{"id":40,"title":41,"coverImage":42,"description":43,"categoryId":10,"categoryType":11,"top":9,"viewsCount":30,"recommended":12,"status":12,"createdAt":44},6817,"2026年乒乓球馆SaaS系统，小馆用得起吗","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20261109\u002FZXrRWSfj1794193090831.jpg","很多小馆老板一听\"SaaS\"就觉得贵：年年交钱，还不如一次买断。但实际算下来，小馆用SaaS往往比买断更划算，前提是选对方案。","2026-11-09 10:59:50",[46,53,59,66,72],{"id":47,"title":48,"coverImage":49,"description":50,"categoryId":10,"categoryType":11,"top":9,"viewsCount":51,"recommended":12,"status":12,"createdAt":52},6095,"美容院会员流失严重怎么办？沉睡唤醒方案实测有效","https:\u002F\u002Ferp-image.yunvip123.com\u002F761f6cb0-1512-4d0e-a995-0bb583a8cd75.png","美容院会员流失率普遍在40%-60%。通过沉睡客户筛选、定向发券、电话回访、专属活动四步走，某美容院3个月唤醒了120+沉默客户，复购率提升35%。",4993,"2026-07-06 14:31:36",{"id":54,"title":55,"coverImage":56,"description":55,"categoryId":10,"categoryType":11,"top":9,"viewsCount":57,"recommended":9,"status":12,"createdAt":58},1283,"云上铺微信会员卡特色功能介绍","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2017121511261835851375.jpg",4989,"2017-12-15 11:22:46",{"id":60,"title":61,"coverImage":62,"description":63,"categoryId":10,"categoryType":11,"top":9,"viewsCount":64,"recommended":12,"status":12,"createdAt":65},6116,"美发店次卡管理怎么做？记错次数最伤顾客信任","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20260707\u002FmjWKAdhJ1783415683057.jpg","次卡管理最怕记错——多扣一次客户翻脸，少扣一次门店亏钱。用系统自动扣次，每次消费自动减次、余额实时可查，从根上解决这个问题。",4791,"2026-07-07 08:12:51",{"id":67,"title":68,"coverImage":69,"description":68,"categoryId":10,"categoryType":11,"top":9,"viewsCount":70,"recommended":9,"status":12,"createdAt":71},1305,"美发店免费会员卡系统","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2018013110423934386474.jpg",4604,"2018-01-31 10:22:46",{"id":73,"title":74,"coverImage":75,"description":76,"categoryId":10,"categoryType":11,"top":9,"viewsCount":77,"recommended":12,"status":12,"createdAt":78},6103,"美发店收银系统哪个好用？发型师都说这款顺手","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20260706\u002FWYRDzwkW1783325797577.jpg","美发店收银讲究快——剪完一个接着一个，收银慢了后面排队。发型师反馈操作简单的系统最受欢迎，云上铺美发版界面直观，开单收银3秒搞定。",4261,"2026-07-06 14:32:04"]