[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"article-info-1585":3,"article-recommend-1585":24,"article-hot-1585":45},{"id":4,"title":5,"userId":6,"coverImage":7,"content":8,"top":9,"categoryId":10,"categoryType":11,"status":12,"recommended":9,"viewsCount":13,"description":5,"keywords":14,"keyDescription":14,"createdAt":15,"updatedAt":16,"deletedAt":17,"prev":18,"next":21},1585,"实体店会员营销如何实现大数据推荐？","1","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2019030415241412764031.jpg","\u003Cp style=\"line-height: 2em; text-align: left;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">在逛淘宝时，常常会发现，APP的首页会有一个叫做“猜你喜欢”的购物推荐版块，进入版块，可以浏览到淘宝根据用户浏览\u002F购买记录向用户推荐的产品，还有根据大数据分析推荐出“跟你类似的人喜欢的你也可能喜欢的产品”。通过这个功能，很多朋友会惊喜地发现自己心仪的商品，并完成交易。试想，如果线下实体店也能效仿这种方式，定期向会员推荐“猜你喜欢”，对于提升门店销售业绩，自然大有裨益。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">不过有朋友可能就要问了，实体门店怎么才能知道会员的这些数据呢?即便每次也会给店员强调会员管理、会员营销，并且花大价钱开展培训他，但是店员总是记不住会员的喜好。光依靠店员来记住每一个会员的特征和喜好当然不是那么稳定，万一熟悉会员的店员不在店，情况就更加糟糕了，说不定会丢掉一个大单。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"text-align:center\">\u003Cimg src=\"https:\u002F\u002FcmsImage.yunvip123.cn\u002Fimage\u002F20190304\u002F6368730989639230509294682.jpg\" title=\"会员营销\" alt=\"会员营销\" width=\"800\" height=\"480\" border=\"0\" vspace=\"0\" style=\"width: 800px; height: 480px;\"\u002F>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">那么线下门店如何才能拥有电商那样的数据化能力呢?选择\u003Ca href=\"https:\u002F\u002Fwww.yunvip123.com\u002F\" target=\"_blank\" title=\"云上铺会员管理系统\">\u003Cstrong>云上铺会员管理系统\u003C\u002Fstrong>\u003C\u002Fa>，通过\u003Ca href=\"https:\u002F\u002Fwww.yunvip123.com\u002FIntroduce\u002FWeVipCard.html\" target=\"_blank\" title=\"微信会员卡\">\u003Cstrong>微信会员卡\u003C\u002Fstrong>\u003C\u002Fa>进行会员积分以及会员的管理，并收集顾客消费数据，同时在顾客生日、纪念日等时间为会员送去祝福，和优惠券。这种服务更多的应用在会员离店之后的管理，而会员到店、在店时则很难及时提醒店员招待。通过会员管理系统记录会员信息，商家可以通过后台统计份一定时间段的消费记录，分析会员消费属性，并在会员信息中编辑添加个性化标签。这样商家根据标签区分会员群体，分析对活动及商品意向度高的会员，通过微信公众号及短信平台，发送推荐信息至会员手机，从而刺激会员消费欲望，引导到店消费。会员到店时，店员根据会员标签判断会员消费偏好及服务要求，并采取相应的营销对策，能够有效提升会员消费体验，促成交易。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">实体店进行\u003Ca href=\"https:\u002F\u002Fwww.yunvip123.com\u002FIntroduce\u002FMemberMarketing.html\" target=\"_blank\" title=\"会员营销\">\u003Cstrong>会员营销\u003C\u002Fstrong>\u003C\u002Fa>是符合现在新零售的发展趋势。现在的实体店很难像过去那样滋润地活着了：房租高涨，利润率下滑，电商冲击，竞争压力加剧……所有的一切都预示着传统的粗放式的门店经营一去不复返。选择云上铺会员管理系统，意味着商家从此走在新零售时代个性化会员营销的前列！\u003C\u002Fspan>\u003C\u002Fp>",0,1072,77,1,1172,"会员营销，会员管理系统，微信会员卡","2019-03-04 15:23:08","2026-11-12 12:15:18",null,{"id":19,"title":20},1586,"餐饮行业如何玩转会员营销？",{"id":22,"title":23},1584,"开展会员制度，能为店铺带来那些收益？",[25,32,39],{"id":26,"title":27,"coverImage":28,"description":29,"categoryId":10,"categoryType":11,"top":9,"viewsCount":30,"recommended":12,"status":12,"createdAt":31},6819,"馆客多助力宜昌耀动乒乓球馆打造卷帘 + 灯光一体化自助方案","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20261109\u002FTFApeGJS1794193338306.png","自助乒乓球馆想要脱离人工值守，隔断卷帘、灯光的自动化联动是一大难点。馆客多通过软件对接升降机，实现耀动乒乓球馆用户下单之后自动升起卷帘，整套场地设备跟随订单自动运转，落地真正的自助运营模式。",132,"2026-11-09 11:03:19",{"id":33,"title":34,"coverImage":35,"description":36,"categoryId":10,"categoryType":11,"top":9,"viewsCount":37,"recommended":12,"status":12,"createdAt":38},6818,"2026年乒乓球馆SaaS系统和本地部署，怎么选","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20261109\u002FKBnRHGRC1794193212761.jpg","乒乓球馆SaaS系统",137,"2026-11-09 11:01:43",{"id":40,"title":41,"coverImage":42,"description":43,"categoryId":10,"categoryType":11,"top":9,"viewsCount":30,"recommended":12,"status":12,"createdAt":44},6817,"2026年乒乓球馆SaaS系统，小馆用得起吗","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20261109\u002FZXrRWSfj1794193090831.jpg","很多小馆老板一听\"SaaS\"就觉得贵：年年交钱，还不如一次买断。但实际算下来，小馆用SaaS往往比买断更划算，前提是选对方案。","2026-11-09 10:59:50",[46,53,59,66,72],{"id":47,"title":48,"coverImage":49,"description":50,"categoryId":10,"categoryType":11,"top":9,"viewsCount":51,"recommended":12,"status":12,"createdAt":52},6095,"美容院会员流失严重怎么办？沉睡唤醒方案实测有效","https:\u002F\u002Ferp-image.yunvip123.com\u002F761f6cb0-1512-4d0e-a995-0bb583a8cd75.png","美容院会员流失率普遍在40%-60%。通过沉睡客户筛选、定向发券、电话回访、专属活动四步走，某美容院3个月唤醒了120+沉默客户，复购率提升35%。",4993,"2026-07-06 14:31:36",{"id":54,"title":55,"coverImage":56,"description":55,"categoryId":10,"categoryType":11,"top":9,"viewsCount":57,"recommended":9,"status":12,"createdAt":58},1283,"云上铺微信会员卡特色功能介绍","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2017121511261835851375.jpg",4990,"2017-12-15 11:22:46",{"id":60,"title":61,"coverImage":62,"description":63,"categoryId":10,"categoryType":11,"top":9,"viewsCount":64,"recommended":12,"status":12,"createdAt":65},6116,"美发店次卡管理怎么做？记错次数最伤顾客信任","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20260707\u002FmjWKAdhJ1783415683057.jpg","次卡管理最怕记错——多扣一次客户翻脸，少扣一次门店亏钱。用系统自动扣次，每次消费自动减次、余额实时可查，从根上解决这个问题。",4792,"2026-07-07 08:12:51",{"id":67,"title":68,"coverImage":69,"description":68,"categoryId":10,"categoryType":11,"top":9,"viewsCount":70,"recommended":9,"status":12,"createdAt":71},1305,"美发店免费会员卡系统","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2018013110423934386474.jpg",4604,"2018-01-31 10:22:46",{"id":73,"title":74,"coverImage":75,"description":76,"categoryId":10,"categoryType":11,"top":9,"viewsCount":77,"recommended":12,"status":12,"createdAt":78},6103,"美发店收银系统哪个好用？发型师都说这款顺手","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20260706\u002FWYRDzwkW1783325797577.jpg","美发店收银讲究快——剪完一个接着一个，收银慢了后面排队。发型师反馈操作简单的系统最受欢迎，云上铺美发版界面直观，开单收银3秒搞定。",4261,"2026-07-06 14:32:04"]