[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"article-info-1608":3,"article-recommend-1608":24,"article-hot-1608":45},{"id":4,"title":5,"userId":6,"coverImage":7,"content":8,"top":9,"categoryId":10,"categoryType":11,"status":12,"recommended":9,"viewsCount":13,"description":5,"keywords":14,"keyDescription":14,"createdAt":15,"updatedAt":16,"deletedAt":17,"prev":18,"next":21},1608,"微信会员卡，逐渐成为门店会员管理主流工具  ","1","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2019031313534670415196.jpg","\u003Cp style=\"line-height: 2em; text-align: left;\">微信作为当下最受欢迎的社交软件，其活跃用户已突破10亿，而其所开发的营销工具——微信会员卡，也得到了一众商家的青睐。得益于其社交属性，商家通过微信平台开展营销工作，能够获得更多的品牌展现以及流量，所以在现如今线下市场趋近饱和的大环境下，选择微信会员卡营销，才是门店寻求经营发展行之有效的办法。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">当然，微信会员卡作为新兴的营销工具，对于不少中小店铺商家而言，仍然有些陌生。相较于传统的实体会员卡，微信会员卡领取后会自动存储在会员手机微信卡包中，易于携带，而且不会像实体卡一样容易丢失和损坏，使用起来更加方便。也因此，对于年轻消费者而言，微信会员卡更有吸引力，而其特有的营销功能，对于客情维护、业绩提升都有着不可忽视的作用，因此对于实体商家来说，微信会员卡营销不容错过！\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"text-align:center\">\u003Cimg src=\"https:\u002F\u002FcmsImage.yunvip123.cn\u002Fimage\u002F20190313\u002F6368808170078545722742684.jpg\" title=\"微信会员卡营销\" alt=\"微信会员卡营销\" width=\"616\" height=\"442\" border=\"0\" vspace=\"0\" style=\"width: 616px; height: 442px;\"\u002F>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">那么，\u003Ca href=\"https:\u002F\u002Fwww.yunvip123.com\u002FIntroduce\u002FWeVipCard.html\" target=\"_blank\" title=\"微信会员卡\">\u003Cstrong>微信会员卡\u003C\u002Fstrong>\u003C\u002Fa>在门店会员营销工作中究竟发挥着哪些作用呢？接下来小编就来为大家详细解答一番：\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">会员关系维护，建立情感联系：传统的实体会员卡的应用，一般局限于会员持卡到店认证会员身份，消费享受会员优惠，但在交易完成之后，商家难以与会员建立更深入的联系交流。门店开展会员活动，只能通过短信平台群发至会员手机，但过多的营销短信，容易掩盖住店铺的活动信息，会员没有兴趣点开了解详情，导致活动推广无法到达目标客户，造成营销效果无法达到预期以及活动成本的浪费。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">通过\u003Ca href=\"https:\u002F\u002Fwww.yunvip123.com\" target=\"_blank\" title=\"云上铺会员管理系统\">\u003Cstrong>云上铺会员管理系统\u003C\u002Fstrong>\u003C\u002Fa>对接店铺微信公众号，引导顾客办理微信会员卡，上面的问题自然迎刃而解。会员到店消费，可通过门店微信公众号接收消费提醒，查看消费明细；门店发布微信图文，宣传会员活动，会员可直接在微信聊天界面接收到图文通知，不错过任何营销活动；会员还可以进入公众号发送反馈建议给门店，帮助店铺优化产品及服务，完善门店消费体验；与会员进行互动，能够让会员对门店产生归属感，进而培养门店会员忠诚度。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"text-align:center\">\u003Cimg src=\"https:\u002F\u002FcmsImage.yunvip123.cn\u002Fimage\u002F20190313\u002F6368808186498414503035309.jpg\" title=\"微信会员卡管理系统\" alt=\"微信会员卡管理系统\" width=\"600\" height=\"600\" border=\"0\" vspace=\"0\" style=\"width: 600px; height: 600px;\"\u002F>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">微商城运营，带动线上消费：对于年轻消费者而言，消费习惯更偏向于线上，为了迎合这部分会员的消费需求，商家借助\u003Ca href=\"https:\u002F\u002Fwww.yunvip123.com\" target=\"_blank\" title=\"微信会员卡管理系统\">\u003Cstrong>微信会员卡管理系统\u003C\u002Fstrong>\u003C\u002Fa>，搭建门店微商城，通过线上的运营营销，吸引线上会员粉丝进入微商城，选购商品，完成交易。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"text-align:center\">\u003Cimg src=\"https:\u002F\u002FcmsImage.yunvip123.cn\u002Fimage\u002F20190313\u002F6368808180630904049677616.jpg\" title=\"会员营销\" alt=\"会员营销\" width=\"746\" height=\"415\" border=\"0\" vspace=\"0\" style=\"width: 746px; height: 415px;\"\u002F>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">商家可在系统后台设置好电子优惠券，会员消费完成后推送至会员微信，促成二次消费。门店开展积分营销，可在后台设置积分活动，引导会员粉丝在微商城中参与线上积分抽奖以及礼品兑换。会员营销活动的推广宣传，可借助公众号平台编辑图文引导会员转发集赞，集赞数达到规定数量，会员可获赠积分奖励。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">会员裂变，拓客更轻松：会员卡还具有一项功能就是裂变，通过会员卡的自定义需求设置入口，设置可以分享，用户可以将会员卡分享给朋友，朋友之间分享打折优惠的讯息也是一种娱乐方式。经常大家肯定经常会说哪里的老板我认识你去了打折，现在还不如直接分享一张会员卡来的更加方便快捷。\u003C\u002Fp>\u003Cp>\u003C\u002Fp>",0,1072,77,1,1215,"微信会员卡，会员管理，微信会员卡管理系统，会员管理系统","2019-03-13 13:34:31","2026-11-12 15:40:13",null,{"id":19,"title":20},1610,"微信会员卡管理系统具备哪些营销优势？",{"id":22,"title":23},1607,"微信会员卡管理系统如何引爆门店营销？",[25,32,39],{"id":26,"title":27,"coverImage":28,"description":29,"categoryId":10,"categoryType":11,"top":9,"viewsCount":30,"recommended":12,"status":12,"createdAt":31},6819,"馆客多助力宜昌耀动乒乓球馆打造卷帘 + 灯光一体化自助方案","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20261109\u002FTFApeGJS1794193338306.png","自助乒乓球馆想要脱离人工值守，隔断卷帘、灯光的自动化联动是一大难点。馆客多通过软件对接升降机，实现耀动乒乓球馆用户下单之后自动升起卷帘，整套场地设备跟随订单自动运转，落地真正的自助运营模式。",132,"2026-11-09 11:03:19",{"id":33,"title":34,"coverImage":35,"description":36,"categoryId":10,"categoryType":11,"top":9,"viewsCount":37,"recommended":12,"status":12,"createdAt":38},6818,"2026年乒乓球馆SaaS系统和本地部署，怎么选","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20261109\u002FKBnRHGRC1794193212761.jpg","乒乓球馆SaaS系统",137,"2026-11-09 11:01:43",{"id":40,"title":41,"coverImage":42,"description":43,"categoryId":10,"categoryType":11,"top":9,"viewsCount":30,"recommended":12,"status":12,"createdAt":44},6817,"2026年乒乓球馆SaaS系统，小馆用得起吗","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20261109\u002FZXrRWSfj1794193090831.jpg","很多小馆老板一听\"SaaS\"就觉得贵：年年交钱，还不如一次买断。但实际算下来，小馆用SaaS往往比买断更划算，前提是选对方案。","2026-11-09 10:59:50",[46,53,59,66,72],{"id":47,"title":48,"coverImage":49,"description":50,"categoryId":10,"categoryType":11,"top":9,"viewsCount":51,"recommended":12,"status":12,"createdAt":52},6095,"美容院会员流失严重怎么办？沉睡唤醒方案实测有效","https:\u002F\u002Ferp-image.yunvip123.com\u002F761f6cb0-1512-4d0e-a995-0bb583a8cd75.png","美容院会员流失率普遍在40%-60%。通过沉睡客户筛选、定向发券、电话回访、专属活动四步走，某美容院3个月唤醒了120+沉默客户，复购率提升35%。",4993,"2026-07-06 14:31:36",{"id":54,"title":55,"coverImage":56,"description":55,"categoryId":10,"categoryType":11,"top":9,"viewsCount":57,"recommended":9,"status":12,"createdAt":58},1283,"云上铺微信会员卡特色功能介绍","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2017121511261835851375.jpg",4990,"2017-12-15 11:22:46",{"id":60,"title":61,"coverImage":62,"description":63,"categoryId":10,"categoryType":11,"top":9,"viewsCount":64,"recommended":12,"status":12,"createdAt":65},6116,"美发店次卡管理怎么做？记错次数最伤顾客信任","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20260707\u002FmjWKAdhJ1783415683057.jpg","次卡管理最怕记错——多扣一次客户翻脸，少扣一次门店亏钱。用系统自动扣次，每次消费自动减次、余额实时可查，从根上解决这个问题。",4792,"2026-07-07 08:12:51",{"id":67,"title":68,"coverImage":69,"description":68,"categoryId":10,"categoryType":11,"top":9,"viewsCount":70,"recommended":9,"status":12,"createdAt":71},1305,"美发店免费会员卡系统","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2018013110423934386474.jpg",4604,"2018-01-31 10:22:46",{"id":73,"title":74,"coverImage":75,"description":76,"categoryId":10,"categoryType":11,"top":9,"viewsCount":77,"recommended":12,"status":12,"createdAt":78},6103,"美发店收银系统哪个好用？发型师都说这款顺手","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20260706\u002FWYRDzwkW1783325797577.jpg","美发店收银讲究快——剪完一个接着一个，收银慢了后面排队。发型师反馈操作简单的系统最受欢迎，云上铺美发版界面直观，开单收银3秒搞定。",4261,"2026-07-06 14:32:04"]