[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"article-info-1682":3,"article-recommend-1682":24,"article-hot-1682":45},{"id":4,"title":5,"userId":6,"coverImage":7,"content":8,"top":9,"categoryId":10,"categoryType":11,"status":12,"recommended":9,"viewsCount":13,"description":5,"keywords":14,"keyDescription":14,"createdAt":15,"updatedAt":16,"deletedAt":17,"prev":18,"next":21},1682,"会员营销能给商家带来哪些好处？","1","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2019033015023864875719.jpg","\u003Cp style=\"line-height: 2em; text-align: left;\">行业市场的日新月异，使得商家的经营模式要随着改变，才能轻松应对市场上的“风浪”，在经营发展的道路上稳步前行。而近年来随着实体经济客源竞争愈演愈烈，“会员营销”理念也开始变得普及。当所有人都在“吹捧”会员营销时，又有多少商家真正了解会员营销之于实体商家的经营作用呢？\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"text-align:center\">\u003Cimg src=\"https:\u002F\u002FcmsImage.yunvip123.cn\u002Fimage\u002F20190330\u002F6368955452485499406710196.jpg\" title=\"会员营销\" alt=\"会员营销\" width=\"800\" height=\"506\" border=\"0\" vspace=\"0\" style=\"width: 800px; height: 506px;\"\u002F>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">下面就由小编为大家详细介绍下：会员营销能给商家带来哪些好处？\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">\u003Cstrong>1、回笼资金，绑定客户\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">门店利用优惠券、储值卡等营销工具，开展会员储值活动，吸引会员进行储值，并享受一定的折扣、特价，这样既可以绑定消费者，同时，又能让用户预存金额，对于门店回笼资金非常有效。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">\u003Cstrong>2、会员的忠诚度更高\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">较之普通消费者，会员客户对门店更加认可，忠诚度更高。因此会员在面对消费选择时，对自己办理过会员的门店更有消费偏向，更愿意在门店进行消费和购买，可以形成会员的消费依赖。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">\u003Cstrong>3、带动会员重复消费，提高营收和利润\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">门店维持稳定经营就需要稳定的客源支持，而普通消费者流失率太高，很难保证长期稳定的业绩贡献，因此就需要商家通过会员营销工作建立起会员与商家之间的稳定关系，带动会员重复消费，以此来提高店铺营收利润。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"text-align:center\">\u003Cimg src=\"https:\u002F\u002FcmsImage.yunvip123.cn\u002Fimage\u002F20190330\u002F6368955471504491422239263.jpg\" title=\"建立数据库\" alt=\"建立数据库\" width=\"800\" height=\"534\" border=\"0\" vspace=\"0\" style=\"width: 800px; height: 534px;\"\u002F>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">\u003Cstrong>4、建立客户数据库，开展针对性营销活动\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">商家通过\u003Ca href=\"https:\u002F\u002Fwww.yunvip123.com\u002F\" target=\"_blank\" title=\"会员管理系统\">\u003Cstrong>会员管理系统\u003C\u002Fstrong>\u003C\u002Fa>开展会员营销，可以在系统后台记录会员详细的资料，如性别、生日、消费习惯、消费频次等，并依据这些信息分析出会员的个性化消费属性，从而针对性的设置一些会员促销活动，避免普及型营销活动浪费营销费成本，缺乏针对性，导致营销效果不理想。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">\u003Cstrong>5、口碑传播，会员推荐拓客\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">好的会员营销工作，能够提升会员消费体验，使得会员对店铺更加认可，并乐意主动参与到门店的活动中，在一次次的活动中感受到门店的用心与专业，逐渐收获会员口碑。在通过鼓励\u003Ca href=\"https:\u002F\u002Fwww.yunvip123.com\u002FIntroduce\u002FRecommend.html\" target=\"_blank\" title=\"会员推荐\">\u003Cstrong>会员推荐\u003C\u002Fstrong>\u003C\u002Fa>新客户注册，引导其宣传企业，做好口碑传播，吸引更多潜在客户进店咨询办理会员。\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">同时，通过这种方式发展的会员，营销价值更高，对门店认可度高，有成为忠实会员的潜质。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">基于以上的五点完善门店\u003Ca href=\"https:\u002F\u002Fwww.yunvip123.com\u002FIntroduce\u002FMemberMarketing.html\" target=\"_blank\" title=\"会员营销\">\u003Cstrong>会员营销\u003C\u002Fstrong>\u003C\u002Fa>现状，能够大幅提升会员价值，带动会员消费活跃，培养会员的忠诚度，挖掘会员的潜力，产生更大的商业价值。让门店在面对越来越激烈的市场竞争时，以专业的姿态轻松应对。\u003C\u002Fp>\u003Cp>\u003C\u002Fp>",0,1072,77,1,1125,"会员营销，会员管理系统，会员推荐","2019-03-30 14:51:57","2026-11-12 15:40:02",null,{"id":19,"title":20},1683,"微信会员卡与实体会员卡之间的区别",{"id":22,"title":23},1681,"服装店如何使用会员管理系统管理进销存？",[25,32,39],{"id":26,"title":27,"coverImage":28,"description":29,"categoryId":10,"categoryType":11,"top":9,"viewsCount":30,"recommended":12,"status":12,"createdAt":31},6819,"馆客多助力宜昌耀动乒乓球馆打造卷帘 + 灯光一体化自助方案","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20261109\u002FTFApeGJS1794193338306.png","自助乒乓球馆想要脱离人工值守，隔断卷帘、灯光的自动化联动是一大难点。馆客多通过软件对接升降机，实现耀动乒乓球馆用户下单之后自动升起卷帘，整套场地设备跟随订单自动运转，落地真正的自助运营模式。",132,"2026-11-09 11:03:19",{"id":33,"title":34,"coverImage":35,"description":36,"categoryId":10,"categoryType":11,"top":9,"viewsCount":37,"recommended":12,"status":12,"createdAt":38},6818,"2026年乒乓球馆SaaS系统和本地部署，怎么选","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20261109\u002FKBnRHGRC1794193212761.jpg","乒乓球馆SaaS系统",137,"2026-11-09 11:01:43",{"id":40,"title":41,"coverImage":42,"description":43,"categoryId":10,"categoryType":11,"top":9,"viewsCount":30,"recommended":12,"status":12,"createdAt":44},6817,"2026年乒乓球馆SaaS系统，小馆用得起吗","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20261109\u002FZXrRWSfj1794193090831.jpg","很多小馆老板一听\"SaaS\"就觉得贵：年年交钱，还不如一次买断。但实际算下来，小馆用SaaS往往比买断更划算，前提是选对方案。","2026-11-09 10:59:50",[46,53,59,66,72],{"id":47,"title":48,"coverImage":49,"description":50,"categoryId":10,"categoryType":11,"top":9,"viewsCount":51,"recommended":12,"status":12,"createdAt":52},6095,"美容院会员流失严重怎么办？沉睡唤醒方案实测有效","https:\u002F\u002Ferp-image.yunvip123.com\u002F761f6cb0-1512-4d0e-a995-0bb583a8cd75.png","美容院会员流失率普遍在40%-60%。通过沉睡客户筛选、定向发券、电话回访、专属活动四步走，某美容院3个月唤醒了120+沉默客户，复购率提升35%。",4993,"2026-07-06 14:31:36",{"id":54,"title":55,"coverImage":56,"description":55,"categoryId":10,"categoryType":11,"top":9,"viewsCount":57,"recommended":9,"status":12,"createdAt":58},1283,"云上铺微信会员卡特色功能介绍","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2017121511261835851375.jpg",4990,"2017-12-15 11:22:46",{"id":60,"title":61,"coverImage":62,"description":63,"categoryId":10,"categoryType":11,"top":9,"viewsCount":64,"recommended":12,"status":12,"createdAt":65},6116,"美发店次卡管理怎么做？记错次数最伤顾客信任","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20260707\u002FmjWKAdhJ1783415683057.jpg","次卡管理最怕记错——多扣一次客户翻脸，少扣一次门店亏钱。用系统自动扣次，每次消费自动减次、余额实时可查，从根上解决这个问题。",4792,"2026-07-07 08:12:51",{"id":67,"title":68,"coverImage":69,"description":68,"categoryId":10,"categoryType":11,"top":9,"viewsCount":70,"recommended":9,"status":12,"createdAt":71},1305,"美发店免费会员卡系统","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2018013110423934386474.jpg",4604,"2018-01-31 10:22:46",{"id":73,"title":74,"coverImage":75,"description":76,"categoryId":10,"categoryType":11,"top":9,"viewsCount":77,"recommended":12,"status":12,"createdAt":78},6103,"美发店收银系统哪个好用？发型师都说这款顺手","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20260706\u002FWYRDzwkW1783325797577.jpg","美发店收银讲究快——剪完一个接着一个，收银慢了后面排队。发型师反馈操作简单的系统最受欢迎，云上铺美发版界面直观，开单收银3秒搞定。",4261,"2026-07-06 14:32:04"]