[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"article-info-1723":3,"article-recommend-1723":24,"article-hot-1723":45},{"id":4,"title":5,"userId":6,"coverImage":7,"content":8,"top":9,"categoryId":10,"categoryType":11,"status":12,"recommended":9,"viewsCount":13,"description":5,"keywords":14,"keyDescription":14,"createdAt":15,"updatedAt":16,"deletedAt":17,"prev":18,"next":21},1723,"会员积分软件如何助力门店经营发展？","1","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2019041615081792376412.jpg","\u003Cp style=\"line-height: 2em; text-align: left;\">会员营销的目的并不是单一促销，而是稳固商家与顾客，尤其是老顾客的关系，进而提升顾客的满意度和忠诚度，实现门店健康稳定的长久经营发展，而不是局限于依靠活动引流销售。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">当然，做好\u003Ca href=\"https:\u002F\u002Fwww.yunvip123.com\u002FIntroduce\u002FMemberMarketing.html\" target=\"_blank\" title=\"会员营销\">\u003Cstrong>会员营销\u003C\u002Fstrong>\u003C\u002Fa>也不是发下会员卡，打折送券就行了的，如何提高客户粘性，并持续化、常态化？是每个实体商家需要思考并解决的问题。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"text-align:center\">\u003Cimg src=\"https:\u002F\u002FcmsImage.yunvip123.cn\u002Fimage\u002F20190416\u002F6369102385092994129445758.jpg\" title=\"会员积分软件\" alt=\"会员积分软件\" width=\"600\" height=\"568\" border=\"0\" vspace=\"0\" style=\"width: 600px; height: 568px;\"\u002F>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">传统的实体行业多讲究产品致胜，但网络时代打破了信息差异，产品差异以及价格差异都被缩短。“酒香也怕巷子深”的信息时代，营销致胜才是主流。而在所有的营销体系中，基于会员的积分营销将会是维持门店长久经营发展的重点。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">\u003Cstrong>会员积分对门店经营有着哪些帮助？\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">明确积分价值，培养用户粘性。通过云上铺会员积分软件，商家可搭建线上积分商城，并商家积分礼品，会员消费累积积分，可通过\u003Ca href=\"https:\u002F\u002Fwww.yunvip123.com\u002FIntroduce\u002FWeVipCard.html\" target=\"_blank\" title=\"微信会员卡\">\u003Cstrong>微信会员卡\u003C\u002Fstrong>\u003C\u002Fa>进入门店积分商城，自助兑换积分礼品或参与积分活动，使得会员可以明确地感知到会员积分的价值感，从而引导用户复购。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">丰富的积分用途，除积分礼品（非卖品）外，积分还可以进行消费现金抵扣，兑换优惠券等，满足多元化的会员需求，大范围的提高会员粘性。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">购物扫码，培养新用户。凡门店会员，可关注门店微信公众号，签到或参与活动领取积分奖励。通过这种方式将实体会员引流至线上，实现粉丝管理，并借助\u003Ca href=\"https:\u002F\u002Fwww.yunvip123.com\u002F\" target=\"_blank\" title=\"会员积分软件\">\u003Cstrong>会员积分软件\u003C\u002Fstrong>\u003C\u002Fa>后台的微信设置功能，完成微信图文的编辑与发送，定期向公众号粉丝推送门店优惠活动信息，刺激会员消费活跃，实现线上线下流量的互相转化，从而引爆门店业绩。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"text-align:center\">\u003Cimg src=\"https:\u002F\u002FcmsImage.yunvip123.cn\u002Fimage\u002F20190416\u002F6369102388774776128360997.jpg\" title=\"会员管理系统\" alt=\"会员管理系统\" width=\"700\" height=\"500\" border=\"0\" vspace=\"0\" style=\"width: 700px; height: 500px;\"\u002F>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">\u003Cstrong>门店会员积分营销如何具体实施？\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">1、消费送积分，吸引新顾客注册会员。留住用户要远比拓新更具价值，做好门店现有会员的维护，让会员能够长期积极、活跃的进店消费以及自发的为店铺宣传。并在用户消费之后，商家按比例返还用户消费积分，用户累计积分后可在商城兑换商品及其他商家的产品、服务。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">2、积分应用要更广泛，老客户消费才更活跃。当使用消费积分不再有积分使用方式单调、优惠力度低、兑换奖品没有吸引力这些问题，用户回头率的提升也就不再是问题了。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"text-align:center\">\u003Cimg src=\"https:\u002F\u002FcmsImage.yunvip123.cn\u002Fimage\u002F20190416\u002F6369102391356125242642714.jpg\" title=\"会员积分软件\" alt=\"会员积分软件\" width=\"800\" height=\"534\" border=\"0\" vspace=\"0\" style=\"width: 800px; height: 534px;\"\u002F>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">3、设置不同等级会员，在相应的会员级别使用会员积分，可获得不同的优惠，让用户感受会员权益的差异性，刺激消费活跃。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">4、通过微信及短信平台向已注册的会员客户，发送活动信息，通过老会员带动新顾客进店消费，并成功注册会员，推荐人即可获得积分奖励，有效地帮助商城引流宣传。\u003C\u002Fp>\u003Cp>\u003C\u002Fp>",0,1072,77,1,1069,"会员积分软件，会员营销，微信会员卡，会员管理系统","2019-04-16 14:49:57","2026-11-12 12:18:14",null,{"id":19,"title":20},1725," 会员营销在门店经营中起到了哪些作用？",{"id":22,"title":23},1722,"微信会员卡相较于传统实体会员卡有哪些优势？",[25,32,39],{"id":26,"title":27,"coverImage":28,"description":29,"categoryId":10,"categoryType":11,"top":9,"viewsCount":30,"recommended":12,"status":12,"createdAt":31},6819,"馆客多助力宜昌耀动乒乓球馆打造卷帘 + 灯光一体化自助方案","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20261109\u002FTFApeGJS1794193338306.png","自助乒乓球馆想要脱离人工值守，隔断卷帘、灯光的自动化联动是一大难点。馆客多通过软件对接升降机，实现耀动乒乓球馆用户下单之后自动升起卷帘，整套场地设备跟随订单自动运转，落地真正的自助运营模式。",132,"2026-11-09 11:03:19",{"id":33,"title":34,"coverImage":35,"description":36,"categoryId":10,"categoryType":11,"top":9,"viewsCount":37,"recommended":12,"status":12,"createdAt":38},6818,"2026年乒乓球馆SaaS系统和本地部署，怎么选","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20261109\u002FKBnRHGRC1794193212761.jpg","乒乓球馆SaaS系统",137,"2026-11-09 11:01:43",{"id":40,"title":41,"coverImage":42,"description":43,"categoryId":10,"categoryType":11,"top":9,"viewsCount":30,"recommended":12,"status":12,"createdAt":44},6817,"2026年乒乓球馆SaaS系统，小馆用得起吗","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20261109\u002FZXrRWSfj1794193090831.jpg","很多小馆老板一听\"SaaS\"就觉得贵：年年交钱，还不如一次买断。但实际算下来，小馆用SaaS往往比买断更划算，前提是选对方案。","2026-11-09 10:59:50",[46,53,59,66,72],{"id":47,"title":48,"coverImage":49,"description":50,"categoryId":10,"categoryType":11,"top":9,"viewsCount":51,"recommended":12,"status":12,"createdAt":52},6095,"美容院会员流失严重怎么办？沉睡唤醒方案实测有效","https:\u002F\u002Ferp-image.yunvip123.com\u002F761f6cb0-1512-4d0e-a995-0bb583a8cd75.png","美容院会员流失率普遍在40%-60%。通过沉睡客户筛选、定向发券、电话回访、专属活动四步走，某美容院3个月唤醒了120+沉默客户，复购率提升35%。",4993,"2026-07-06 14:31:36",{"id":54,"title":55,"coverImage":56,"description":55,"categoryId":10,"categoryType":11,"top":9,"viewsCount":57,"recommended":9,"status":12,"createdAt":58},1283,"云上铺微信会员卡特色功能介绍","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2017121511261835851375.jpg",4990,"2017-12-15 11:22:46",{"id":60,"title":61,"coverImage":62,"description":63,"categoryId":10,"categoryType":11,"top":9,"viewsCount":64,"recommended":12,"status":12,"createdAt":65},6116,"美发店次卡管理怎么做？记错次数最伤顾客信任","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20260707\u002FmjWKAdhJ1783415683057.jpg","次卡管理最怕记错——多扣一次客户翻脸，少扣一次门店亏钱。用系统自动扣次，每次消费自动减次、余额实时可查，从根上解决这个问题。",4792,"2026-07-07 08:12:51",{"id":67,"title":68,"coverImage":69,"description":68,"categoryId":10,"categoryType":11,"top":9,"viewsCount":70,"recommended":9,"status":12,"createdAt":71},1305,"美发店免费会员卡系统","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2018013110423934386474.jpg",4604,"2018-01-31 10:22:46",{"id":73,"title":74,"coverImage":75,"description":76,"categoryId":10,"categoryType":11,"top":9,"viewsCount":77,"recommended":12,"status":12,"createdAt":78},6103,"美发店收银系统哪个好用？发型师都说这款顺手","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20260706\u002FWYRDzwkW1783325797577.jpg","美发店收银讲究快——剪完一个接着一个，收银慢了后面排队。发型师反馈操作简单的系统最受欢迎，云上铺美发版界面直观，开单收银3秒搞定。",4261,"2026-07-06 14:32:04"]