[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"article-info-1726":3,"article-recommend-1726":24,"article-hot-1726":46},{"id":4,"title":5,"userId":6,"coverImage":7,"content":8,"top":9,"categoryId":10,"categoryType":11,"status":12,"recommended":9,"viewsCount":13,"description":5,"keywords":14,"keyDescription":14,"createdAt":15,"updatedAt":16,"deletedAt":17,"prev":18,"next":21},1726,"传统会员营销与线上会员营销的区別","1","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2019041714303805900063.jpg","\u003Cp style=\"line-height: 2em; text-align: left;\">互联网的发展，惠及了人们的衣食住行，同时线上购物的便利以及多样选择，使得越来越多的年轻消费者依赖于网购。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">技术的发展，改变了人们的消费方式，自然商家的营销方式也需要随之改变，新零售理念的提出，给实体商家指明了线下会员营销向线上会员营销转型的方向，于是纷纷借助\u003Ca href=\"https:\u002F\u002Fwww.yunvip123.com\u002F\" target=\"_blank\" title=\"微信会员卡管理系统\">\u003Cstrong>微信会员卡管理系统\u003C\u002Fstrong>\u003C\u002Fa>搭建门店微商城，打通线上线下互通的流量渠道，从而实现双向导流，提升门店业绩。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"text-align:center\">\u003Cimg src=\"https:\u002F\u002FcmsImage.yunvip123.cn\u002Fimage\u002F20190417\u002F6369110762899253729137052.jpg\" title=\"4a42777f-09e9-476e-b4d1-d8c7c8a90cae_meitu_3.jpg\" alt=\"4a42777f-09e9-476e-b4d1-d8c7c8a90cae_meitu_3.jpg\"\u002F>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">不过，仍有一部分中小商家为此不解，对中小型商家开展线上营销的必要性存在怀疑。这里，小编在这里跟大家分析一下传统会员营销与线上会员营销的区別，来帮助大家更好地抉择。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">传统的\u003Ca href=\"https:\u002F\u002Fwww.yunvip123.com\u002FIntroduce\u002FMemberMarketing.html\" target=\"_blank\" title=\"会员营销\">\u003Cstrong>会员营销\u003C\u002Fstrong>\u003C\u002Fa>中，多依赖人工管理、实施，会员资料统计不完整、会员信息遗失是常有的事。当商家想要做促销推广的活动时，缺少会员联系方式，没有配套的短信营销平台，往往需要花费很多精力来想办法通知用户，以求增加少有的与用户互动的机会。例如店门口摆放展架和海报，吸引用户参与活动并领取奖品等。然而这种方式，获取来的用户，多是冲着奖品而来的，活动结束后两者之间极少还会产生二次营销的机会。但是对于线上会员营销来讲，在用户进店消费后扫码支付即可领取门店\u003Ca href=\"https:\u002F\u002Fwww.yunvip123.com\u002FIntroduce\u002FWeVipCard.html\" target=\"_blank\" title=\"微信会员卡\">\u003Cstrong>微信会员卡\u003C\u002Fstrong>\u003C\u002Fa>并关注店铺微信公众号，这样商家可以定期在系统后台编辑微信图文发布一些活动信息，通知会员粉丝领取，同时加深会员对门店的印象，效果却比之前的营销方案有了提升。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"text-align:center\">\u003Cimg src=\"https:\u002F\u002FcmsImage.yunvip123.cn\u002Fimage\u002F20190417\u002F6369110763848508928772689.jpg\" title=\"7a146dbc-29ea-41b7-89ea-6f2b5c451cdc_meitu_1_meitu_2.jpg\" alt=\"7a146dbc-29ea-41b7-89ea-6f2b5c451cdc_meitu_1_meitu_2.jpg\"\u002F>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">传统会员营销中，消费者获取商品的途径单一，对商品的了解偏向于片面，新客户在购买之前多少会有顾虑。反观，线上会员很好的避免了这问题。会员营销中，商家都有一批忠实的会员用户，他们有时候会在朋友圈等社交软件中分享，这对于新用户来说，无疑不是一种了解商品最好的途径，他们能从这里面了解到一些精准的信息。总而言之，这样的营销手段，给用户的信任度更高。\u003C\u002Fp>\u003Cp>\u003C\u002Fp>",0,1072,77,1,1058,"微信会员卡管理系统，微信会员卡，会员卡管理系统，会员营销","2019-04-17 14:18:12","2026-11-12 12:18:14",null,{"id":19,"title":20},1729,"免费会员管理系统如何实现门店精准营销？",{"id":22,"title":23},1725," 会员营销在门店经营中起到了哪些作用？",[25,32,39],{"id":26,"title":27,"coverImage":28,"description":29,"categoryId":10,"categoryType":11,"top":9,"viewsCount":30,"recommended":12,"status":12,"createdAt":31},6819,"馆客多助力宜昌耀动乒乓球馆打造卷帘 + 灯光一体化自助方案","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20261109\u002FTFApeGJS1794193338306.png","自助乒乓球馆想要脱离人工值守，隔断卷帘、灯光的自动化联动是一大难点。馆客多通过软件对接升降机，实现耀动乒乓球馆用户下单之后自动升起卷帘，整套场地设备跟随订单自动运转，落地真正的自助运营模式。",132,"2026-11-09 11:03:19",{"id":33,"title":34,"coverImage":35,"description":36,"categoryId":10,"categoryType":11,"top":9,"viewsCount":37,"recommended":12,"status":12,"createdAt":38},6818,"2026年乒乓球馆SaaS系统和本地部署，怎么选","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20261109\u002FKBnRHGRC1794193212761.jpg","乒乓球馆SaaS系统",137,"2026-11-09 11:01:43",{"id":40,"title":41,"coverImage":42,"description":43,"categoryId":10,"categoryType":11,"top":9,"viewsCount":44,"recommended":12,"status":12,"createdAt":45},6817,"2026年乒乓球馆SaaS系统，小馆用得起吗","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20261109\u002FZXrRWSfj1794193090831.jpg","很多小馆老板一听\"SaaS\"就觉得贵：年年交钱，还不如一次买断。但实际算下来，小馆用SaaS往往比买断更划算，前提是选对方案。",133,"2026-11-09 10:59:50",[47,54,60,67,73],{"id":48,"title":49,"coverImage":50,"description":51,"categoryId":10,"categoryType":11,"top":9,"viewsCount":52,"recommended":12,"status":12,"createdAt":53},6095,"美容院会员流失严重怎么办？沉睡唤醒方案实测有效","https:\u002F\u002Ferp-image.yunvip123.com\u002F761f6cb0-1512-4d0e-a995-0bb583a8cd75.png","美容院会员流失率普遍在40%-60%。通过沉睡客户筛选、定向发券、电话回访、专属活动四步走，某美容院3个月唤醒了120+沉默客户，复购率提升35%。",4993,"2026-07-06 14:31:36",{"id":55,"title":56,"coverImage":57,"description":56,"categoryId":10,"categoryType":11,"top":9,"viewsCount":58,"recommended":9,"status":12,"createdAt":59},1283,"云上铺微信会员卡特色功能介绍","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2017121511261835851375.jpg",4990,"2017-12-15 11:22:46",{"id":61,"title":62,"coverImage":63,"description":64,"categoryId":10,"categoryType":11,"top":9,"viewsCount":65,"recommended":12,"status":12,"createdAt":66},6116,"美发店次卡管理怎么做？记错次数最伤顾客信任","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20260707\u002FmjWKAdhJ1783415683057.jpg","次卡管理最怕记错——多扣一次客户翻脸，少扣一次门店亏钱。用系统自动扣次，每次消费自动减次、余额实时可查，从根上解决这个问题。",4792,"2026-07-07 08:12:51",{"id":68,"title":69,"coverImage":70,"description":69,"categoryId":10,"categoryType":11,"top":9,"viewsCount":71,"recommended":9,"status":12,"createdAt":72},1305,"美发店免费会员卡系统","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2018013110423934386474.jpg",4604,"2018-01-31 10:22:46",{"id":74,"title":75,"coverImage":76,"description":77,"categoryId":10,"categoryType":11,"top":9,"viewsCount":78,"recommended":12,"status":12,"createdAt":79},6103,"美发店收银系统哪个好用？发型师都说这款顺手","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20260706\u002FWYRDzwkW1783325797577.jpg","美发店收银讲究快——剪完一个接着一个，收银慢了后面排队。发型师反馈操作简单的系统最受欢迎，云上铺美发版界面直观，开单收银3秒搞定。",4261,"2026-07-06 14:32:04"]