[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"article-info-1748":3,"article-recommend-1748":24,"article-hot-1748":45},{"id":4,"title":5,"userId":6,"coverImage":7,"content":8,"top":9,"categoryId":10,"categoryType":11,"status":12,"recommended":9,"viewsCount":13,"description":5,"keywords":14,"keyDescription":14,"createdAt":15,"updatedAt":16,"deletedAt":17,"prev":18,"next":21},1748,"会员卡管理系统从哪些方面完善门店会员管理？","1","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2019043010023712441022.jpg","\u003Cp style=\"white-space: normal; line-height: 2em; text-align: left;\">销售量的提高需要源源不断的客源，考虑到淡季的原因，商家吸纳新客困难，所以应该将工作重心放在老会员营销管理上。长期的经营，门店会积累一批高忠诚度的会员客户，这类会员对店铺认可度更高，基本都是门店老顾客。日常消费频次高，且具有一定的消费能力，可以说门店多数业绩是由这部分会员贡献的。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"text-align:center\">\u003Cimg src=\"https:\u002F\u002FcmsImage.yunvip123.cn\u002Fimage\u002F20190430\u002F6369221508319554641470815.jpg\" title=\"会员管理\" alt=\"会员管理\" width=\"640\" height=\"425\" border=\"0\" vspace=\"0\" style=\"width: 640px; height: 425px;\"\u002F>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"white-space: normal; line-height: 2em; text-align: left;\">\u003Cstrong>会员卡管理系统从哪些方面完善门店会员管理？\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"white-space: normal; line-height: 2em; text-align: left;\">01 获取会员数据\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"white-space: normal; line-height: 2em; text-align: left;\">顾客在注册成为会员时，需要填写一些基础资料，大致上都涵盖有姓名、生日时间、手机号码等，且会员的每一笔消费，在商家的会员卡管理系统后台都查到，每一个会员都有一个独立的“数据库”，商家通过数据分析和统计，可以了解在一定的时间段内，客户的消费情况。比如客户的消费周期、消费频次、消费单价、消费品牌、消费品类、重复购买情况等，并根据这些数据进一步改善产品，或做更有针对性的\u003Ca href=\"https:\u002F\u002Fwww.yunvip123.com\u002FIntroduce\u002FMemberMarketing.html\" target=\"_blank\" title=\"会员营销\">\u003Cstrong>会员营销\u003C\u002Fstrong>\u003C\u002Fa>。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"white-space: normal; line-height: 2em; text-align: left;\">02 信息推送，打造品牌优势\u003C\u002Fp>\u003Cp style=\"white-space: normal; line-height: 2em; text-align: left;\">因为互联网的发展，微信的壮大，现在许多店铺的会员卡都依托于微信公众号的平台。顾客在注册成为微信会员前通常需要先关注店铺公众号，公众号上有\u003Ca href=\"https:\u002F\u002Fwww.yunvip123.com\u002FIntroduce\u002FWeVipCard.html\" target=\"_blank\" title=\"微信会员卡\">\u003Cstrong>微信会员卡\u003C\u002Fstrong>\u003C\u002Fa>的入口，会员一般不会取关。商家可在日常的消息推送中，塑造品牌形象，加深会员对商家的印象，并可通过发布一些促销活动，来创造会员到店消费的小高潮。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"text-align:center\">\u003Cimg src=\"https:\u002F\u002FcmsImage.yunvip123.cn\u002Fimage\u002F20190430\u002F6369221511059503609475541.jpg\" title=\"微信会员卡\" alt=\"微信会员卡\" width=\"640\" height=\"451\" border=\"0\" vspace=\"0\" style=\"width: 640px; height: 451px;\"\u002F>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"white-space: normal; line-height: 2em; text-align: left;\">03 会员积分制，促使多次消费\u003C\u002Fp>\u003Cp style=\"white-space: normal; line-height: 2em; text-align: left;\">在日常的饮品消费中，顾客大多会更倾向于有员积分制度的商家。有效的会员积分制度可以促进会员长久的消费，在一定程度上减少会员流失。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"white-space: normal; line-height: 2em; text-align: left;\">会员积分礼品兑换作为门店积分营销中必不可少的一项，个人认为积分兑换的档次以6-7档左右为宜，过多则操作起来相对麻烦，过少则可能导致对顾客的吸引力不够。且积分礼品以应实用为主，也可考虑一些代表品牌形象的非卖纪念品等，可考虑优先选择价格相对模糊的物品；成本核算及控制依据自身能力设置。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"text-align:center\">\u003Cimg src=\"https:\u002F\u002FcmsImage.yunvip123.cn\u002Fimage\u002F20190430\u002F6369221533365926541585883.jpg\" title=\"133093501_1_20180515045310238_meitu_1.jpg\" alt=\"133093501_1_20180515045310238_meitu_1.jpg\"\u002F>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"white-space: normal; line-height: 2em; text-align: left;\">另外，商品的会员价以及会员权益日也是突出会员价值的一方面，如会员享受的价格优惠不明显，则容易导致会员的存在感及优越感降低，导致会员的吸引力下降。前期会员权益日可先以整体打折开展，待工作进行一段之后，各项流程平稳进行后可再考虑增加其他权益日。\u003C\u002Fp>\u003Cp style=\"white-space: normal; line-height: 2em; text-align: left;\">之外，对会员的售后回访，消费提醒，会员生日的关怀等等工作也是提高会员忠诚度的方式。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"white-space: normal; line-height: 2em; text-align: left;\">随着行业竞争的升级，零售行业尤为突出，客户价值凸显重要，客户是各商家重要的资源各位管理者就意识到客户管理重要性，因此建设完善的\u003Ca href=\"https:\u002F\u002Fwww.yunvip123.com\u002F\" target=\"_blank\" title=\"会员卡管理系统\">\u003Cstrong>会员卡管理系统\u003C\u002Fstrong>\u003C\u002Fa>是未来各行各业的核心工作。商家充分利用一款合适的门店会员卡管理系统，可以让门店的经营事半功倍。\u003C\u002Fp>\u003Cp>\u003C\u002Fp>",0,1072,77,1,1245,"会员卡管理系统，会员管理，会员营销，微信会员卡","2019-04-30 09:57:45","2026-11-12 15:40:16",null,{"id":19,"title":20},1749,"利用会员卡管理系统如何实现精准营销？",{"id":22,"title":23},1747,"门店如何通过提高会员服务能力，加深会员忠诚度？",[25,32,39],{"id":26,"title":27,"coverImage":28,"description":29,"categoryId":10,"categoryType":11,"top":9,"viewsCount":30,"recommended":12,"status":12,"createdAt":31},6819,"馆客多助力宜昌耀动乒乓球馆打造卷帘 + 灯光一体化自助方案","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20261109\u002FTFApeGJS1794193338306.png","自助乒乓球馆想要脱离人工值守，隔断卷帘、灯光的自动化联动是一大难点。馆客多通过软件对接升降机，实现耀动乒乓球馆用户下单之后自动升起卷帘，整套场地设备跟随订单自动运转，落地真正的自助运营模式。",132,"2026-11-09 11:03:19",{"id":33,"title":34,"coverImage":35,"description":36,"categoryId":10,"categoryType":11,"top":9,"viewsCount":37,"recommended":12,"status":12,"createdAt":38},6818,"2026年乒乓球馆SaaS系统和本地部署，怎么选","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20261109\u002FKBnRHGRC1794193212761.jpg","乒乓球馆SaaS系统",137,"2026-11-09 11:01:43",{"id":40,"title":41,"coverImage":42,"description":43,"categoryId":10,"categoryType":11,"top":9,"viewsCount":30,"recommended":12,"status":12,"createdAt":44},6817,"2026年乒乓球馆SaaS系统，小馆用得起吗","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20261109\u002FZXrRWSfj1794193090831.jpg","很多小馆老板一听\"SaaS\"就觉得贵：年年交钱，还不如一次买断。但实际算下来，小馆用SaaS往往比买断更划算，前提是选对方案。","2026-11-09 10:59:50",[46,53,59,66,72],{"id":47,"title":48,"coverImage":49,"description":50,"categoryId":10,"categoryType":11,"top":9,"viewsCount":51,"recommended":12,"status":12,"createdAt":52},6095,"美容院会员流失严重怎么办？沉睡唤醒方案实测有效","https:\u002F\u002Ferp-image.yunvip123.com\u002F761f6cb0-1512-4d0e-a995-0bb583a8cd75.png","美容院会员流失率普遍在40%-60%。通过沉睡客户筛选、定向发券、电话回访、专属活动四步走，某美容院3个月唤醒了120+沉默客户，复购率提升35%。",4993,"2026-07-06 14:31:36",{"id":54,"title":55,"coverImage":56,"description":55,"categoryId":10,"categoryType":11,"top":9,"viewsCount":57,"recommended":9,"status":12,"createdAt":58},1283,"云上铺微信会员卡特色功能介绍","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2017121511261835851375.jpg",4990,"2017-12-15 11:22:46",{"id":60,"title":61,"coverImage":62,"description":63,"categoryId":10,"categoryType":11,"top":9,"viewsCount":64,"recommended":12,"status":12,"createdAt":65},6116,"美发店次卡管理怎么做？记错次数最伤顾客信任","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20260707\u002FmjWKAdhJ1783415683057.jpg","次卡管理最怕记错——多扣一次客户翻脸，少扣一次门店亏钱。用系统自动扣次，每次消费自动减次、余额实时可查，从根上解决这个问题。",4792,"2026-07-07 08:12:51",{"id":67,"title":68,"coverImage":69,"description":68,"categoryId":10,"categoryType":11,"top":9,"viewsCount":70,"recommended":9,"status":12,"createdAt":71},1305,"美发店免费会员卡系统","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2018013110423934386474.jpg",4604,"2018-01-31 10:22:46",{"id":73,"title":74,"coverImage":75,"description":76,"categoryId":10,"categoryType":11,"top":9,"viewsCount":77,"recommended":12,"status":12,"createdAt":78},6103,"美发店收银系统哪个好用？发型师都说这款顺手","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20260706\u002FWYRDzwkW1783325797577.jpg","美发店收银讲究快——剪完一个接着一个，收银慢了后面排队。发型师反馈操作简单的系统最受欢迎，云上铺美发版界面直观，开单收银3秒搞定。",4261,"2026-07-06 14:32:04"]