[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"article-info-1184":3,"article-recommend-1184":23,"article-hot-1184":45},{"id":4,"title":5,"userId":6,"coverImage":7,"content":8,"top":9,"categoryId":10,"categoryType":11,"status":12,"recommended":9,"viewsCount":13,"description":5,"keywords":5,"keyDescription":5,"createdAt":14,"updatedAt":15,"deletedAt":16,"prev":17,"next":20},1184,"美容店，如何做好店面经营","0","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2017080411232339083739.jpg","\u003Cp style=\"text-align: left; line-height: 1.5em;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">　　之前云上铺为大家介绍了美容服务行业在当前社会环境下遇到问题，应该如何借助会员管理系统力量解决的方案，今天云上铺想普及一些经营管理必须知道的小知识。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"text-align: left; line-height: 1.5em;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">\u003Cstrong>　　1.提高会员对店满意度\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"text-align: left; line-height: 1.5em;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">\u003Cstrong>\u003Cbr\u002F>\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"text-align: left; line-height: 1.5em;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">　　无论是什么行业，满意度决定了会员的留存和消费情况。一些美容店管理人员对会员了解不够，以为会员常来消费就觉得是对自己的店满意。等到美容师跳槽才发现会员被带走了，为时已晚。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"text-align: left; line-height: 1.5em;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">　　当然，按照之前云上铺建议的在\u003C\u002Fspan>\u003Ca href=\"http:\u002F\u002Fwww.yunvip123.com\u002F\" target=\"_self\" style=\"text-decoration: underline; font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">会员管理系统\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">中设置不同技师的提成额度不同能降低美容师流失率，但更重要的还是要从会员入手做好人员管控。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"text-align: left; line-height: 1.5em;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">　　加强店铺自身服务水平，可以分散会员对美容师的依赖，可以从以下几点入手：\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"text-align: left; line-height: 1.5em;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">　　不断完善会员电子档案。顾客入会时的信息可能不够全面，后期在消费时一定要求员工将会员特征信息逐渐录入会员管理系统中，这是了解会员需求最简单的方式。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"text-align: left; line-height: 1.5em;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">　　时常查看会员消费记录。会员的消费记录云上铺是有专门的“统计”类目进行整理的，管理者定期查看会员消费详细信息，可了解其真实需求。如果发现有会员特意指定某位技师，就要留意和技师谈话了。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"text-align: left; line-height: 1.5em;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">　　鼓励会员通过微信门户的“意见反馈”提出自己的不满。这样缩短了意见提出的流程，便利于会员意见提出，得到的反馈率会更高。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"text-align: left; line-height: 1.5em;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">　　做好日常维护确保高满意度。这是分散单纯依赖技师的最好办法，即使会员喜欢技术服务，但店内服务跟不上，还是会留下会员。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"text-align: left; line-height: 1.5em;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">\u003Cstrong>　　2.立足会员本身客户维护\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"text-align: left; line-height: 1.5em;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">\u003Cstrong>\u003Cbr\u002F>\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"text-align: left; line-height: 1.5em;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">　　立足客户本身，是指站在会员的角度考虑其需求。当然，精致服务如果对所有会员采用无疑成本过高，所以需要精准选择会员。这一点之前讲过多次，借助会员管理系统统计报表观察会员消费能力即可。其他需要做到：\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"text-align: left; line-height: 1.5em;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">　　站在顾客的角度考虑问题。在与顾客沟通时一定要记住站在顾客的角度考虑问题，而不是只想着把产品或者服务销售出去。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"text-align: left; line-height: 1.5em;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">　　维护好老顾客。二八定律相信大家都很熟悉，这里的维护老顾客可以是通过会员管理系统赠送多种优惠券，让老会员觉得在这里消费是值得的。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"text-align: left; line-height: 1.5em;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">　　无论是依靠会员管理系统完成精细化、精准化服务，还是借助人力完成贴心、灵活服务，本质都是使顾客满意。在美容院经营过程中，坚持“顾客就是上帝”，必然不会失去你的会员。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>",0,1072,77,1,1338,"2017-08-10 11:04:44","2026-11-12 15:47:08",null,{"id":18,"title":19},1185,"15年星巴克用户锁定之路 星巴克礼品卡储值超12亿",{"id":21,"title":22},1181,"儿童早教婴儿游泳馆如何做营销管理?",[24,31,38],{"id":25,"title":26,"coverImage":27,"description":28,"categoryId":10,"categoryType":11,"top":9,"viewsCount":29,"recommended":12,"status":12,"createdAt":30},6819,"馆客多助力宜昌耀动乒乓球馆打造卷帘 + 灯光一体化自助方案","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20261109\u002FTFApeGJS1794193338306.png","自助乒乓球馆想要脱离人工值守，隔断卷帘、灯光的自动化联动是一大难点。馆客多通过软件对接升降机，实现耀动乒乓球馆用户下单之后自动升起卷帘，整套场地设备跟随订单自动运转，落地真正的自助运营模式。",132,"2026-11-09 11:03:19",{"id":32,"title":33,"coverImage":34,"description":35,"categoryId":10,"categoryType":11,"top":9,"viewsCount":36,"recommended":12,"status":12,"createdAt":37},6818,"2026年乒乓球馆SaaS系统和本地部署，怎么选","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20261109\u002FKBnRHGRC1794193212761.jpg","乒乓球馆SaaS系统",137,"2026-11-09 11:01:43",{"id":39,"title":40,"coverImage":41,"description":42,"categoryId":10,"categoryType":11,"top":9,"viewsCount":43,"recommended":12,"status":12,"createdAt":44},6817,"2026年乒乓球馆SaaS系统，小馆用得起吗","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20261109\u002FZXrRWSfj1794193090831.jpg","很多小馆老板一听\"SaaS\"就觉得贵：年年交钱，还不如一次买断。但实际算下来，小馆用SaaS往往比买断更划算，前提是选对方案。",133,"2026-11-09 10:59:50",[46,53,59,66,72],{"id":47,"title":48,"coverImage":49,"description":50,"categoryId":10,"categoryType":11,"top":9,"viewsCount":51,"recommended":12,"status":12,"createdAt":52},6095,"美容院会员流失严重怎么办？沉睡唤醒方案实测有效","https:\u002F\u002Ferp-image.yunvip123.com\u002F761f6cb0-1512-4d0e-a995-0bb583a8cd75.png","美容院会员流失率普遍在40%-60%。通过沉睡客户筛选、定向发券、电话回访、专属活动四步走，某美容院3个月唤醒了120+沉默客户，复购率提升35%。",4993,"2026-07-06 14:31:36",{"id":54,"title":55,"coverImage":56,"description":55,"categoryId":10,"categoryType":11,"top":9,"viewsCount":57,"recommended":9,"status":12,"createdAt":58},1283,"云上铺微信会员卡特色功能介绍","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2017121511261835851375.jpg",4990,"2017-12-15 11:22:46",{"id":60,"title":61,"coverImage":62,"description":63,"categoryId":10,"categoryType":11,"top":9,"viewsCount":64,"recommended":12,"status":12,"createdAt":65},6116,"美发店次卡管理怎么做？记错次数最伤顾客信任","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20260707\u002FmjWKAdhJ1783415683057.jpg","次卡管理最怕记错——多扣一次客户翻脸，少扣一次门店亏钱。用系统自动扣次，每次消费自动减次、余额实时可查，从根上解决这个问题。",4792,"2026-07-07 08:12:51",{"id":67,"title":68,"coverImage":69,"description":68,"categoryId":10,"categoryType":11,"top":9,"viewsCount":70,"recommended":9,"status":12,"createdAt":71},1305,"美发店免费会员卡系统","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2018013110423934386474.jpg",4604,"2018-01-31 10:22:46",{"id":73,"title":74,"coverImage":75,"description":76,"categoryId":10,"categoryType":11,"top":9,"viewsCount":77,"recommended":12,"status":12,"createdAt":78},6103,"美发店收银系统哪个好用？发型师都说这款顺手","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20260706\u002FWYRDzwkW1783325797577.jpg","美发店收银讲究快——剪完一个接着一个，收银慢了后面排队。发型师反馈操作简单的系统最受欢迎，云上铺美发版界面直观，开单收银3秒搞定。",4261,"2026-07-06 14:32:04"]