[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"article-info-1629":3,"article-recommend-1629":24,"article-hot-1629":46},{"id":4,"title":5,"userId":6,"coverImage":7,"content":8,"top":9,"categoryId":10,"categoryType":11,"status":12,"recommended":9,"viewsCount":13,"description":5,"keywords":14,"keyDescription":14,"createdAt":15,"updatedAt":16,"deletedAt":17,"prev":18,"next":21},1629,"商家如何才能策划出一场好的会员营销活动呢？   ","1","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2019031616551369080099.jpg","\u003Cp style=\"line-height: 2em; text-align: left;\">企业开展会员营销的实际意义就是创造会员价值，或者是换一句话来说，就是实现“会员价值的最大化”。通过会员营销工作的开展，从而实现客户的重复消费行为，全方面的满足门店对拓客、留存以及优化会员消费属性的需求，能够帮助企业更好地面对市场竞争，在日新月异的实体市场站稳脚跟，稳步发展。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"text-align:center\">\u003Cimg src=\"https:\u002F\u002FcmsImage.yunvip123.cn\u002Fimage\u002F20190316\u002F6368835183185401311272961.jpg\" title=\"会员制营销\" alt=\"会员制营销\" width=\"800\" height=\"600\" border=\"0\" vspace=\"0\" style=\"width: 800px; height: 600px;\"\u002F>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">那么，实际经营中，商家如何才能策划出一场好会员营销活动呢？\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">\u003Cstrong>一、明确会员营销目的\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">会员营销首先基于商家的会员管理，通过引导散客办理门店会员，进而记录会员资料，统计分析会员消费信息，挖掘顾客的消费属性，并汲取其营销价值。采取\u003Cstrong>会员推荐\u003C\u002Fstrong>等方式，实现有效地分享裂变，将客户的价值实现最大化。其最终目的一是刺激会员消费活跃，促成二次购买行为，二则是借助会员主动宣传所带来的口碑影响，帮助企业宣传。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"text-align:center\">\u003Cimg src=\"https:\u002F\u002FcmsImage.yunvip123.cn\u002Fimage\u002F20190316\u002F6368835185924093213506932.jpg\" title=\"会员裂变\" alt=\"会员裂变\" width=\"800\" height=\"623\" border=\"0\" vspace=\"0\" style=\"width: 800px; height: 623px;\"\u002F>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">\u003Cstrong>二、会员权益等级差异化\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">通常的情况下，根据会员消费属性判断其价值，来划分会员等级，能够帮助企业清楚地识别会员客户的消费能力，以及未来对企业的贡献大小。根据会员等级，设定差异化的会员权益以及服务，会员消费越多积分越多，等级随之提升，这种方式既避免了会员权益的同质化，也有效刺激了低等级会员的消费积极性。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">\u003Cstrong>三、活动过程\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">1、根据会员消费标签，挑选营销目标\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">商家可以根据：会员近期是否到店消费、消费的交易额、以及消费喜好等信息，对店铺所拥有的会员进行标签分组，从而制定针对目标会员的个性化营销。这么做的好处在于：确保活动满足会员真正消费需求，营销效果有保证，而不是“广撒网”式的营销方式，浪费不必要的人力物力，同时在营销推广时，对于不需要的会员，也可以降低爆炸式信息对他们产生的负面影响。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">每个店铺可根据各自会员的特质，细分出忠实会员、即将流失的会员、一次性会员等会员标签。在前期做好明确的会员范围规划，这样有利于后期的会员关怀与维护。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">2、因会员而异，发放不同的优惠券\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">店铺细分出不同等级的会员以后，可通过发送不同等级规则的优惠卡券，加强各个等级会员的等级意识。在云上铺\u003Ca href=\"https:\u002F\u002Fwww.yunvip123.com\u002F\" target=\"_blank\" title=\"免费会员管理系统\">\u003Cstrong>免费会员管理系统\u003C\u002Fstrong>\u003C\u002Fa>后台设置电子优惠券，通过短信以及微信公众平台发送至会员手机，不但可以吸引会员二次消费，增加老会员黏度，更是一次店铺宣传的机会。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">3、数据报表管理分析，做好后期维护\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">使用系统后台的\u003Ca href=\"https:\u002F\u002Fwww.yunvip123.com\u002FIntroduce\u002FReport.html\" target=\"_blank\" title=\"报表管理\">\u003Cstrong>报表管理\u003C\u002Fstrong>\u003C\u002Fa>，跟踪分析营销活动期间的经营数据，统计生效优惠券，筛选有价值的信息，对活动方案，进行及时调整，持续完善优化，才能使后续的会员营销呈现最佳的效果。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"text-align: center;\">\u003Cimg src=\"https:\u002F\u002FcmsImage.yunvip123.cn\u002Fimage\u002F20190316\u002F6368835192171544911496946.png\" title=\"报表管理\" alt=\"报表管理\" width=\"800\" height=\"428\" border=\"0\" vspace=\"0\" style=\"width: 800px; height: 428px;\"\u002F>\u003C\u002Fp>\u003Cp>\u003C\u002Fp>",0,1072,77,1,988,"免费会员管理系统，会员营销，会员推荐","2019-03-16 16:45:18","2026-11-12 11:40:09",null,{"id":19,"title":20},1630,"如何带动沉睡会员消费积极性，促进重复消费？",{"id":22,"title":23},1628,"云上铺加油站会员营销解决方案",[25,32,39],{"id":26,"title":27,"coverImage":28,"description":29,"categoryId":10,"categoryType":11,"top":9,"viewsCount":30,"recommended":12,"status":12,"createdAt":31},6819,"馆客多助力宜昌耀动乒乓球馆打造卷帘 + 灯光一体化自助方案","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20261109\u002FTFApeGJS1794193338306.png","自助乒乓球馆想要脱离人工值守，隔断卷帘、灯光的自动化联动是一大难点。馆客多通过软件对接升降机，实现耀动乒乓球馆用户下单之后自动升起卷帘，整套场地设备跟随订单自动运转，落地真正的自助运营模式。",132,"2026-11-09 11:03:19",{"id":33,"title":34,"coverImage":35,"description":36,"categoryId":10,"categoryType":11,"top":9,"viewsCount":37,"recommended":12,"status":12,"createdAt":38},6818,"2026年乒乓球馆SaaS系统和本地部署，怎么选","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20261109\u002FKBnRHGRC1794193212761.jpg","乒乓球馆SaaS系统",137,"2026-11-09 11:01:43",{"id":40,"title":41,"coverImage":42,"description":43,"categoryId":10,"categoryType":11,"top":9,"viewsCount":44,"recommended":12,"status":12,"createdAt":45},6817,"2026年乒乓球馆SaaS系统，小馆用得起吗","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20261109\u002FZXrRWSfj1794193090831.jpg","很多小馆老板一听\"SaaS\"就觉得贵：年年交钱，还不如一次买断。但实际算下来，小馆用SaaS往往比买断更划算，前提是选对方案。",133,"2026-11-09 10:59:50",[47,54,60,67,73],{"id":48,"title":49,"coverImage":50,"description":51,"categoryId":10,"categoryType":11,"top":9,"viewsCount":52,"recommended":12,"status":12,"createdAt":53},6095,"美容院会员流失严重怎么办？沉睡唤醒方案实测有效","https:\u002F\u002Ferp-image.yunvip123.com\u002F761f6cb0-1512-4d0e-a995-0bb583a8cd75.png","美容院会员流失率普遍在40%-60%。通过沉睡客户筛选、定向发券、电话回访、专属活动四步走，某美容院3个月唤醒了120+沉默客户，复购率提升35%。",4993,"2026-07-06 14:31:36",{"id":55,"title":56,"coverImage":57,"description":56,"categoryId":10,"categoryType":11,"top":9,"viewsCount":58,"recommended":9,"status":12,"createdAt":59},1283,"云上铺微信会员卡特色功能介绍","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2017121511261835851375.jpg",4990,"2017-12-15 11:22:46",{"id":61,"title":62,"coverImage":63,"description":64,"categoryId":10,"categoryType":11,"top":9,"viewsCount":65,"recommended":12,"status":12,"createdAt":66},6116,"美发店次卡管理怎么做？记错次数最伤顾客信任","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20260707\u002FmjWKAdhJ1783415683057.jpg","次卡管理最怕记错——多扣一次客户翻脸，少扣一次门店亏钱。用系统自动扣次，每次消费自动减次、余额实时可查，从根上解决这个问题。",4792,"2026-07-07 08:12:51",{"id":68,"title":69,"coverImage":70,"description":69,"categoryId":10,"categoryType":11,"top":9,"viewsCount":71,"recommended":9,"status":12,"createdAt":72},1305,"美发店免费会员卡系统","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2018013110423934386474.jpg",4604,"2018-01-31 10:22:46",{"id":74,"title":75,"coverImage":76,"description":77,"categoryId":10,"categoryType":11,"top":9,"viewsCount":78,"recommended":12,"status":12,"createdAt":79},6103,"美发店收银系统哪个好用？发型师都说这款顺手","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20260706\u002FWYRDzwkW1783325797577.jpg","美发店收银讲究快——剪完一个接着一个，收银慢了后面排队。发型师反馈操作简单的系统最受欢迎，云上铺美发版界面直观，开单收银3秒搞定。",4261,"2026-07-06 14:32:04"]