[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"article-info-1652":3,"article-recommend-1652":24,"article-hot-1652":46},{"id":4,"title":5,"userId":6,"coverImage":7,"content":8,"top":9,"categoryId":10,"categoryType":11,"status":12,"recommended":9,"viewsCount":13,"description":5,"keywords":14,"keyDescription":14,"createdAt":15,"updatedAt":16,"deletedAt":17,"prev":18,"next":21},1652,"商家应该怎样维护老客户，并挖掘其价值","1","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2019032114484368086858.jpg","\u003Cp style=\"line-height: 2em;\">据数据分析显示，门店维护一个老客户的营销成本要远远低于开拓新客户，同时所带来的收益也有着大约十倍的差距。对于刚刚接触“\u003Ca href=\"https:\u002F\u002Fwww.yunvip123.com\u002FIntroduce\u002FMemberMarketing.html\" target=\"_blank\" title=\"会员营销\">\u003Cstrong>会员营销\u003C\u002Fstrong>\u003C\u002Fa>”的朋友而言，这个数字听起来可能会感觉到有点夸大，但是却是事实。老客户给商家带来的价值，可以从几个方面进行阐述。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em;\">1、口碑营销\u003C\u002Fp>\u003Cp style=\"line-height: 2em;\">门店老客户多次到店消费，必然是门店的某个经营细节打动了他\u002F她，这个可能是优质的产品，有可能是nice的购物体验，还有可能是实打实的优惠活动，不论是什么，这个细节得到了会员的认可，在与其他朋友交谈时，就可能被“安利”、“种草”，从而实现口碑传播，帮助门店免费的宣传。这种营销方式效果显著，并且能给门店带来很高的转化率，会以指数的形式进行顾客范围的新一轮扩大，且具有较长的持久性。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"text-align:center\">\u003Cimg src=\"https:\u002F\u002FcmsImage.yunvip123.cn\u002Fimage\u002F20190321\u002F6368877637237261859553679.jpg\" title=\"口碑营销\" alt=\"口碑营销\" width=\"800\" height=\"470\" border=\"0\" vspace=\"0\" style=\"width: 800px; height: 470px;\"\u002F>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em;\">2、情感依赖\u003C\u002Fp>\u003Cp style=\"line-height: 2em;\">对于陌生的商家，正常情况下消费者是会有一定的抵触情绪的，因为没有消费过，多少抱有怀疑的态度，害怕被坑。而对于曾经消费过的店铺，印象还不错的，会更倾向于去长期消费。慢慢到后来当消费者形成一种习惯以后，每当有某方面的消费需求的时候，会第一时间想到那个满意的店铺，也就是说该会员对门店已经产生了消费依赖性，在选择时更具有情感偏向，这对商家来说自然是十分有利的。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em;\">\u003Cstrong>那么，商家应该怎样维护老客户，并挖掘其价值呢？\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em;\">首先，建立完善的会员数据库：会员数据库不仅包括会员的基本信息（如姓名、联系方式、生日等），还包揽了详细的会员消费属性，比如，消费偏好，消费能力以及消费客单价等等，这些信息都是通过会员前期的消费数据分析总结出来的。详细的客户信息记录下来，以备后期之需。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em;\">分析客户的消费历史\u003C\u002Fp>\u003Cp style=\"line-height: 2em;\">老客户的消费详情需要详细记录下来，这样便于筛选与查询。从老客户的消费历史中进行数据的挖掘与分析，从而帮助商家了解门店会员画像，对现有会员添加个性化标签，分组营销，有针对性的制定会员营销计划，有目的地进行产品推广。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"text-align:center\">\u003Cimg src=\"https:\u002F\u002FcmsImage.yunvip123.cn\u002Fimage\u002F20190321\u002F6368877644928273509553517.jpg\" title=\"客户回访\" alt=\"客户回访\" width=\"800\" height=\"621\" border=\"0\" vspace=\"0\" style=\"width: 800px; height: 621px;\"\u002F>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em;\">主动跟进回访，了解客户动态\u003C\u002Fp>\u003Cp style=\"line-height: 2em;\">根据\u003Ca href=\"https:\u002F\u002Fwww.yunvip123.com\u002F\" target=\"_blank\" title=\"会员管理系统\">\u003Cstrong>会员管理系统\u003C\u002Fstrong>\u003C\u002Fa>提供的老客户的各种联系方式，采用多种途径对老客户跟进回访，如微信公众号、短信沟通、电话联系等等，为以后会员到店消费的机会建立详细的跟踪档案。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em;\">感情沟通，与客户保持联系\u003C\u002Fp>\u003Cp style=\"line-height: 2em;\">定期对特定的客户发送短信及专属优惠券，既能促进商家与客户间的日常沟通，增进感情，还能刺激会员消费活跃。对老客户进行消费跟踪，可以有效解决产品售后以及收集消费反馈，并了解老客户进一步的需求，为接下来的产品策略以及服务升级做足准备。\u003C\u002Fp>\u003Cp>\u003C\u002Fp>",0,1072,77,1,1031,"会员管理系统，老客户维护，会员营销","2019-03-21 14:30:33","2026-11-12 15:44:13",null,{"id":19,"title":20},1654,"使用会员管理系统，如何摆脱会员营销困境？",{"id":22,"title":23},1651,"实体店常用的几种会员卡类型 ",[25,32,39],{"id":26,"title":27,"coverImage":28,"description":29,"categoryId":10,"categoryType":11,"top":9,"viewsCount":30,"recommended":12,"status":12,"createdAt":31},6819,"馆客多助力宜昌耀动乒乓球馆打造卷帘 + 灯光一体化自助方案","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20261109\u002FTFApeGJS1794193338306.png","自助乒乓球馆想要脱离人工值守，隔断卷帘、灯光的自动化联动是一大难点。馆客多通过软件对接升降机，实现耀动乒乓球馆用户下单之后自动升起卷帘，整套场地设备跟随订单自动运转，落地真正的自助运营模式。",132,"2026-11-09 11:03:19",{"id":33,"title":34,"coverImage":35,"description":36,"categoryId":10,"categoryType":11,"top":9,"viewsCount":37,"recommended":12,"status":12,"createdAt":38},6818,"2026年乒乓球馆SaaS系统和本地部署，怎么选","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20261109\u002FKBnRHGRC1794193212761.jpg","乒乓球馆SaaS系统",137,"2026-11-09 11:01:43",{"id":40,"title":41,"coverImage":42,"description":43,"categoryId":10,"categoryType":11,"top":9,"viewsCount":44,"recommended":12,"status":12,"createdAt":45},6817,"2026年乒乓球馆SaaS系统，小馆用得起吗","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20261109\u002FZXrRWSfj1794193090831.jpg","很多小馆老板一听\"SaaS\"就觉得贵：年年交钱，还不如一次买断。但实际算下来，小馆用SaaS往往比买断更划算，前提是选对方案。",133,"2026-11-09 10:59:50",[47,54,60,67,73],{"id":48,"title":49,"coverImage":50,"description":51,"categoryId":10,"categoryType":11,"top":9,"viewsCount":52,"recommended":12,"status":12,"createdAt":53},6095,"美容院会员流失严重怎么办？沉睡唤醒方案实测有效","https:\u002F\u002Ferp-image.yunvip123.com\u002F761f6cb0-1512-4d0e-a995-0bb583a8cd75.png","美容院会员流失率普遍在40%-60%。通过沉睡客户筛选、定向发券、电话回访、专属活动四步走，某美容院3个月唤醒了120+沉默客户，复购率提升35%。",4993,"2026-07-06 14:31:36",{"id":55,"title":56,"coverImage":57,"description":56,"categoryId":10,"categoryType":11,"top":9,"viewsCount":58,"recommended":9,"status":12,"createdAt":59},1283,"云上铺微信会员卡特色功能介绍","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2017121511261835851375.jpg",4990,"2017-12-15 11:22:46",{"id":61,"title":62,"coverImage":63,"description":64,"categoryId":10,"categoryType":11,"top":9,"viewsCount":65,"recommended":12,"status":12,"createdAt":66},6116,"美发店次卡管理怎么做？记错次数最伤顾客信任","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20260707\u002FmjWKAdhJ1783415683057.jpg","次卡管理最怕记错——多扣一次客户翻脸，少扣一次门店亏钱。用系统自动扣次，每次消费自动减次、余额实时可查，从根上解决这个问题。",4792,"2026-07-07 08:12:51",{"id":68,"title":69,"coverImage":70,"description":69,"categoryId":10,"categoryType":11,"top":9,"viewsCount":71,"recommended":9,"status":12,"createdAt":72},1305,"美发店免费会员卡系统","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2018013110423934386474.jpg",4604,"2018-01-31 10:22:46",{"id":74,"title":75,"coverImage":76,"description":77,"categoryId":10,"categoryType":11,"top":9,"viewsCount":78,"recommended":12,"status":12,"createdAt":79},6103,"美发店收银系统哪个好用？发型师都说这款顺手","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20260706\u002FWYRDzwkW1783325797577.jpg","美发店收银讲究快——剪完一个接着一个，收银慢了后面排队。发型师反馈操作简单的系统最受欢迎，云上铺美发版界面直观，开单收银3秒搞定。",4261,"2026-07-06 14:32:04"]