[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"article-info-1668":3,"article-recommend-1668":24,"article-hot-1668":46},{"id":4,"title":5,"userId":6,"coverImage":7,"content":8,"top":9,"categoryId":10,"categoryType":11,"status":12,"recommended":9,"viewsCount":13,"description":5,"keywords":14,"keyDescription":14,"createdAt":15,"updatedAt":16,"deletedAt":17,"prev":18,"next":21},1668,"“微信会员卡+会员积分“”玩转积分营销，引爆门店业绩","1","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2019032709511259434224.jpg","\u003Cp style=\"line-height: 2em; text-align: left;\">传统的会员营销模式大同小异，互联网时代推动消费观念升级的同时，老一套的会员体系已经很难吸引到越来越追求新鲜感的年轻消费者。如何改变营销困境，迎合更多消费者需求？是众多实体商家夙夜难寐，亟待解决的难关。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">移动互联网的飞速发展，给予了实体经济\u003Ca href=\"https:\u002F\u002Fwww.yunvip123.com\u002FIntroduce\u002FMemberMarketing.html\" target=\"_blank\" title=\"会员营销\">\u003Cstrong>会员营销\u003C\u002Fstrong>\u003C\u002Fa>无限可能性，借助线上平台（诸如微信）庞大的流量，学习“互联网+”思维，打造营销热点，提升消费体验，完成线上线下流量互通，能够有效引爆门店业绩，从获客、促销到会员维护，一网打尽。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"text-align:center\">\u003Cimg src=\"https:\u002F\u002FcmsImage.yunvip123.cn\u002Fimage\u002F20190327\u002F6368927670058036128804236.jpg\" title=\"会员积分营销\" alt=\"会员积分营销\" width=\"800\" height=\"500\" border=\"0\" vspace=\"0\" style=\"width: 800px; height: 500px;\"\u002F>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">完成这项工作，商家需要一套完整的营销工具——\u003Ca href=\"https:\u002F\u002Fwww.yunvip123.com\u002FIntroduce\u002FWeVipCard.html\" target=\"_blank\" title=\"微信会员卡\">\u003Cstrong>微信会员卡\u003C\u002Fstrong>\u003C\u002Fa>\u003Cstrong>+会员积分\u003C\u002Fstrong>，使用\u003Ca href=\"https:\u002F\u002Fwww.yunvip123.com\u002F\" target=\"_blank\" title=\"微信会员卡管理系统\">\u003Cstrong>微信会员卡管理系统\u003C\u002Fstrong>\u003C\u002Fa>，将门店与线上积分微商城对接，引导顾客注册领取微信会员卡，成为门店会员。再通过微信公众号以及线下引流，做好积分活动的传播推广以及落地实施，让会员真切感受到会员福利。再加上透明化的积分机制，丰富的积分获取渠道以及合理的积分体系，能够有效地唤醒会员消费活跃，提升重复购买率，增强客户粘性。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">\u003Cstrong>01提升会员积分价值\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">积分的基础价值即是指积分兑换规则，门店需要树立一个积分与现金等值的概念，来明确积分价值，例如1积分=1元等等。通过将积分赋予金钱价值感，能让用户更加重视会员积分的用途，而不再误解为廉价或者是累赘。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">而提升会员积分价值，则需要商家不断推出积分活动，通过在积分微商城上架积分礼品以及积分抽奖活动等方式，丰富积分价值。类似的活动开展的多了，会员自然能够意识到积分不是无用的虚拟货币，而是能实实在在给自己带来惠利、好处。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">\u003Cstrong>02丰富积分获取渠道\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">只有让会员更好地获取会员积分，才能在后续的积分活动中确保会员参与度。\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">常见获取积分的渠道\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">1. 消费满赠，用户消费金额满XXX元则赠送XXX积分\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">2. 微信图文分享，通过分享商家公众号文章和点赞能获得积分。\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">3. 会员签到，在公众号中，每日参与签到活动能获得积分。\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">4. 会员推荐，老会员推荐新会员注册能获得积分奖励。\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">5. 海报推广，通过分享海报扫码关注获得积分。\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">等等......\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">在用户通过不同渠道获取积分的同时，也变相在为商家推广宣传，长久下去便能大大地增加了用户的粘性和忠诚度。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"text-align:center\">\u003Cimg src=\"https:\u002F\u002FcmsImage.yunvip123.cn\u002Fimage\u002F20190327\u002F6368927676294896702314989.jpg\" title=\"建立积分体系\" alt=\"建立积分体系\" width=\"800\" height=\"510\" border=\"0\" vspace=\"0\" style=\"width: 800px; height: 510px;\"\u002F>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">\u003Cstrong>03积分体系建立\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">合理的积分体系需要强大的会员积分系统以及合理的积分规则，才能避免积分滥发、积分泡沫出现。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">商家在设置积分基础价值的同时，持续推出消耗用户积分的营销活动，才能使积分体系形成良性运转。\u003C\u002Fp>",0,1072,77,1,1143,"微信会员卡，会员积分，微信会员卡管理系统，会员积分系统","2019-03-27 09:40:18","2026-11-12 15:37:06",null,{"id":19,"title":20},1669,"做好会员积分营销，门店获客自然轻松",{"id":22,"title":23},1666,"会员卡管理系统如何帮助商家提高客户忠诚度？",[25,32,39],{"id":26,"title":27,"coverImage":28,"description":29,"categoryId":10,"categoryType":11,"top":9,"viewsCount":30,"recommended":12,"status":12,"createdAt":31},6819,"馆客多助力宜昌耀动乒乓球馆打造卷帘 + 灯光一体化自助方案","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20261109\u002FTFApeGJS1794193338306.png","自助乒乓球馆想要脱离人工值守，隔断卷帘、灯光的自动化联动是一大难点。馆客多通过软件对接升降机，实现耀动乒乓球馆用户下单之后自动升起卷帘，整套场地设备跟随订单自动运转，落地真正的自助运营模式。",132,"2026-11-09 11:03:19",{"id":33,"title":34,"coverImage":35,"description":36,"categoryId":10,"categoryType":11,"top":9,"viewsCount":37,"recommended":12,"status":12,"createdAt":38},6818,"2026年乒乓球馆SaaS系统和本地部署，怎么选","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20261109\u002FKBnRHGRC1794193212761.jpg","乒乓球馆SaaS系统",137,"2026-11-09 11:01:43",{"id":40,"title":41,"coverImage":42,"description":43,"categoryId":10,"categoryType":11,"top":9,"viewsCount":44,"recommended":12,"status":12,"createdAt":45},6817,"2026年乒乓球馆SaaS系统，小馆用得起吗","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20261109\u002FZXrRWSfj1794193090831.jpg","很多小馆老板一听\"SaaS\"就觉得贵：年年交钱，还不如一次买断。但实际算下来，小馆用SaaS往往比买断更划算，前提是选对方案。",133,"2026-11-09 10:59:50",[47,54,60,67,73],{"id":48,"title":49,"coverImage":50,"description":51,"categoryId":10,"categoryType":11,"top":9,"viewsCount":52,"recommended":12,"status":12,"createdAt":53},6095,"美容院会员流失严重怎么办？沉睡唤醒方案实测有效","https:\u002F\u002Ferp-image.yunvip123.com\u002F761f6cb0-1512-4d0e-a995-0bb583a8cd75.png","美容院会员流失率普遍在40%-60%。通过沉睡客户筛选、定向发券、电话回访、专属活动四步走，某美容院3个月唤醒了120+沉默客户，复购率提升35%。",4993,"2026-07-06 14:31:36",{"id":55,"title":56,"coverImage":57,"description":56,"categoryId":10,"categoryType":11,"top":9,"viewsCount":58,"recommended":9,"status":12,"createdAt":59},1283,"云上铺微信会员卡特色功能介绍","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2017121511261835851375.jpg",4990,"2017-12-15 11:22:46",{"id":61,"title":62,"coverImage":63,"description":64,"categoryId":10,"categoryType":11,"top":9,"viewsCount":65,"recommended":12,"status":12,"createdAt":66},6116,"美发店次卡管理怎么做？记错次数最伤顾客信任","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20260707\u002FmjWKAdhJ1783415683057.jpg","次卡管理最怕记错——多扣一次客户翻脸，少扣一次门店亏钱。用系统自动扣次，每次消费自动减次、余额实时可查，从根上解决这个问题。",4792,"2026-07-07 08:12:51",{"id":68,"title":69,"coverImage":70,"description":69,"categoryId":10,"categoryType":11,"top":9,"viewsCount":71,"recommended":9,"status":12,"createdAt":72},1305,"美发店免费会员卡系统","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2018013110423934386474.jpg",4604,"2018-01-31 10:22:46",{"id":74,"title":75,"coverImage":76,"description":77,"categoryId":10,"categoryType":11,"top":9,"viewsCount":78,"recommended":12,"status":12,"createdAt":79},6103,"美发店收银系统哪个好用？发型师都说这款顺手","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20260706\u002FWYRDzwkW1783325797577.jpg","美发店收银讲究快——剪完一个接着一个，收银慢了后面排队。发型师反馈操作简单的系统最受欢迎，云上铺美发版界面直观，开单收银3秒搞定。",4261,"2026-07-06 14:32:04"]