[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"article-info-1669":3,"article-recommend-1669":24,"article-hot-1669":46},{"id":4,"title":5,"userId":6,"coverImage":7,"content":8,"top":9,"categoryId":10,"categoryType":11,"status":12,"recommended":9,"viewsCount":13,"description":5,"keywords":14,"keyDescription":14,"createdAt":15,"updatedAt":16,"deletedAt":17,"prev":18,"next":21},1669,"做好会员积分营销，门店获客自然轻松","1","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2019032712051666581504.jpg","\u003Cp style=\"line-height: 2em; text-align: left;\">线上购物兴起，使得人们消费选择更加多样，如何在相近的消费条件下，让门店客户在面临选择时更加倾向自己？是所有商家永远在思考的问题。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">互联网打破了信息的不对称，从而使得商品以及服务越发同质化，商家再也无法做到“一家独大”，不同品牌的同类商品价格自然也越发接近。只有提升门店自身的行业竞争力，才能更好地吸引客户，在客源的争夺中占据优势。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"text-align:center\">\u003Cimg src=\"https:\u002F\u002FcmsImage.yunvip123.cn\u002Fimage\u002F20190327\u002F6368928491645130015307098.jpg\" title=\"会员积分营销\" alt=\"会员积分营销\" width=\"800\" height=\"311\" border=\"0\" vspace=\"0\" style=\"width: 800px; height: 311px;\"\u002F>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">\u003Cstrong>做好会员积分营销，门店获客自然轻松。\u003C\u002Fstrong>执行得当的积分策略，能够有效提升会员忠诚度，对会员客户产生明显的吸引力。不过，对于一些初创门店，商家接触\u003Ca href=\"https:\u002F\u002Fwww.yunvip123.com\u002FIntroduce\u002FMemberMarketing.html\" target=\"_blank\" title=\"会员营销\">\u003Cstrong>会员营销\u003C\u002Fstrong>\u003C\u002Fa>时日不长，缺乏营销经验，在会员积分营销的尝试中，常常会感到力不从心，效果甚微，长此下去，投入换不来回报。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">针对这种情况，商家可选择\u003Ca href=\"https:\u002F\u002Fwww.yunvip123.com\u002F\" target=\"_blank\" title=\"会员积分系统\">\u003Cstrong>会员积分系统\u003C\u002Fstrong>\u003C\u002Fa>来帮助门店完善会员积分体系，整理营销思路，通过软件丰富的营销功能，高效、全面地开展有效地积分营销。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">一、让会员充分体验积分乐趣\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">好的积分活动，通过让会员直观地感受到会员福利，吸引会员主动参与，从而确保活动效果。而会员参与活动的基础，自然是拥有足够的会员积分，因此，丰富的积分获取途径对商家而言就非常重要。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"text-align:center\">\u003Cimg src=\"https:\u002F\u002FcmsImage.yunvip123.cn\u002Fimage\u002F20190327\u002F6368928479757173532524080.jpg\" title=\"积分营销\" alt=\"积分营销\" width=\"650\" height=\"650\" border=\"0\" vspace=\"0\" style=\"width: 650px; height: 650px;\"\u002F>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">常见的几种获取会员积分的途径有：新会员注册赠送积分；门店和微商城消费得积分；节假日及会员生日进店消费得双倍积分；不同会员等级消费所得积分比列不同；会员微信分享门店活动宣传图文得积分奖励；微信公众号签到得积分；\u003Ca href=\"https:\u002F\u002Fwww.yunvip123.com\u002FIntroduce\u002FRecommend.html\" target=\"_blank\" title=\"会员推荐\">\u003Cstrong>会员推荐\u003C\u002Fstrong>\u003C\u002Fa>奖励积分等。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">二、会员积分透明化\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">让会员能够清楚地掌握账户积分余额，每一笔消费自动发送消费明细标明新增积分，这样公开化的方式能够方便会员随时随地核实会员积分，避免出现商家忘记赠送会员积分，丢失了会员信任感。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">三、丰富的积分应用\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">过于单调的积分应用，也会使会员逐渐丧失兴趣，所以丰富积分应用方式是做好会员积分营销的关键。如积分兑换优惠券；兑换服务项目；兑换专属礼品；消费抵扣现金；参与线上积分抽奖游戏......\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"text-align:center\">\u003Cimg src=\"https:\u002F\u002FcmsImage.yunvip123.cn\u002Fimage\u002F20190327\u002F6368928476353722535621275.jpg\" title=\"积分兑换\" alt=\"积分兑换\" width=\"800\" height=\"310\" border=\"0\" vspace=\"0\" style=\"width: 800px; height: 310px;\"\u002F>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">积分是联系店铺与会员之间的纽带，通过这个纽带，能够加深会员印象，培养会员消费潜意识，让会员在消费选择时，考虑到未使用的店铺会员积分，而偏向于到该店消费。长此以往，能够培养会员的消费依赖，增强消费黏性，对于提升会员忠诚度大有裨益。\u003C\u002Fp>",0,1072,77,1,1332,"会员积分营销，会员积分系统，会员营销，会员推荐","2019-03-27 11:55:12","2026-11-12 15:44:01",null,{"id":19,"title":20},1670,"传统门店如何选择会员收银软件？",{"id":22,"title":23},1668,"“微信会员卡+会员积分“”玩转积分营销，引爆门店业绩",[25,32,39],{"id":26,"title":27,"coverImage":28,"description":29,"categoryId":10,"categoryType":11,"top":9,"viewsCount":30,"recommended":12,"status":12,"createdAt":31},6819,"馆客多助力宜昌耀动乒乓球馆打造卷帘 + 灯光一体化自助方案","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20261109\u002FTFApeGJS1794193338306.png","自助乒乓球馆想要脱离人工值守，隔断卷帘、灯光的自动化联动是一大难点。馆客多通过软件对接升降机，实现耀动乒乓球馆用户下单之后自动升起卷帘，整套场地设备跟随订单自动运转，落地真正的自助运营模式。",132,"2026-11-09 11:03:19",{"id":33,"title":34,"coverImage":35,"description":36,"categoryId":10,"categoryType":11,"top":9,"viewsCount":37,"recommended":12,"status":12,"createdAt":38},6818,"2026年乒乓球馆SaaS系统和本地部署，怎么选","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20261109\u002FKBnRHGRC1794193212761.jpg","乒乓球馆SaaS系统",137,"2026-11-09 11:01:43",{"id":40,"title":41,"coverImage":42,"description":43,"categoryId":10,"categoryType":11,"top":9,"viewsCount":44,"recommended":12,"status":12,"createdAt":45},6817,"2026年乒乓球馆SaaS系统，小馆用得起吗","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20261109\u002FZXrRWSfj1794193090831.jpg","很多小馆老板一听\"SaaS\"就觉得贵：年年交钱，还不如一次买断。但实际算下来，小馆用SaaS往往比买断更划算，前提是选对方案。",133,"2026-11-09 10:59:50",[47,54,60,67,73],{"id":48,"title":49,"coverImage":50,"description":51,"categoryId":10,"categoryType":11,"top":9,"viewsCount":52,"recommended":12,"status":12,"createdAt":53},6095,"美容院会员流失严重怎么办？沉睡唤醒方案实测有效","https:\u002F\u002Ferp-image.yunvip123.com\u002F761f6cb0-1512-4d0e-a995-0bb583a8cd75.png","美容院会员流失率普遍在40%-60%。通过沉睡客户筛选、定向发券、电话回访、专属活动四步走，某美容院3个月唤醒了120+沉默客户，复购率提升35%。",4993,"2026-07-06 14:31:36",{"id":55,"title":56,"coverImage":57,"description":56,"categoryId":10,"categoryType":11,"top":9,"viewsCount":58,"recommended":9,"status":12,"createdAt":59},1283,"云上铺微信会员卡特色功能介绍","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2017121511261835851375.jpg",4990,"2017-12-15 11:22:46",{"id":61,"title":62,"coverImage":63,"description":64,"categoryId":10,"categoryType":11,"top":9,"viewsCount":65,"recommended":12,"status":12,"createdAt":66},6116,"美发店次卡管理怎么做？记错次数最伤顾客信任","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20260707\u002FmjWKAdhJ1783415683057.jpg","次卡管理最怕记错——多扣一次客户翻脸，少扣一次门店亏钱。用系统自动扣次，每次消费自动减次、余额实时可查，从根上解决这个问题。",4792,"2026-07-07 08:12:51",{"id":68,"title":69,"coverImage":70,"description":69,"categoryId":10,"categoryType":11,"top":9,"viewsCount":71,"recommended":9,"status":12,"createdAt":72},1305,"美发店免费会员卡系统","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2018013110423934386474.jpg",4604,"2018-01-31 10:22:46",{"id":74,"title":75,"coverImage":76,"description":77,"categoryId":10,"categoryType":11,"top":9,"viewsCount":78,"recommended":12,"status":12,"createdAt":79},6103,"美发店收银系统哪个好用？发型师都说这款顺手","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20260706\u002FWYRDzwkW1783325797577.jpg","美发店收银讲究快——剪完一个接着一个，收银慢了后面排队。发型师反馈操作简单的系统最受欢迎，云上铺美发版界面直观，开单收银3秒搞定。",4261,"2026-07-06 14:32:04"]